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Tuesday, September 29, 2020 - Becoming a Level 1 Road Safety Champion

The Road Safety Champion Program (RSCP) is a certificate program designed to improve the safety training of those responsible for operating, maintaining, designing, and enforcing local roads. The long-term goal is to build a knowledgeable workforce that is motivated to implement safety improvements that reduce injuries and fatalities on rural and local roadways. Training participants will complete a series of courses in core and specialized safety issues. When all requirements are met, participants will be awarded a Level 1 Road Safety Champion Program Certificate. (Note: the certificate is not a degree or professional certification.) The program is open to staff from transportation, public health and law enforcement agencies, who have an interest in or responsibility for roadway safety issues. More information can be found here:

*Note that to earn a certificate for an individual module, you must attend the entire two-hour course.

RSCP Modules - AM Training Options
 9:30 AM  -  11:30 AM (CT)RSCP CM#2 Anatomy of a Crash – Understanding Human Factors
Presenter: Keith Harrison, FHWA
This two-hour training will provide an overview of human factors principles and a framework for crash analysis. It will allow the non-expert in human factors to more effectively bring consideration of the road user’s capabilities and limitations into policies and practices. Knowing how road users interact with their vehicle, the roadway and other road users can also provide useful insights to the process of crash analysis. A framework for crash analysis will be introduced that helps make best use of available safety data and supporting documentation to identify factors that contribute to crashes.  
 9:30 AM  -  11:30 AM (CT)RSCP CM#5 Intersection of Transportation with Public Health and Law Enforcement
Presenter:  Jaime Sullivan, WTI/Rural Safety Center
This two-hour training will discuss the need for transportation, public health and law enforcement agencies to work together on the road to zero and strategies to achieve this.
 11:30 AM  -  12:00 PM (CT)Break
 RSCP Modules - Early PM Training Options
 12:00 PM  -  2:00 PM (CT)RSCP M&C#1 Take Action Now – Maintaining Safety
Presenter:  Nicole Oneyear, ISU/Rural Safety Center
This two-hour training is meant for those in the Construction & Maintenance Career Pathway. It will provide an overview of maintenance safety solutions that construction and maintenance personnel can implement daily such as safety issues related to signs and supports, vegetation control, and drainage features. It will focus on the content of three FHWA documents. 
 12:00 PM  -  2:00 PM (CT)RSCP P&E#1 Design Countermeasures for Safety
Presenter:  Brian Roberts, BCR Consulting/Rural Safety Center
This two-hour training is meant for those in the Planning & Engineering Career Pathway. It will provide an overview of safety countermeasures with an emphasis on local road applications. The material is presented in the context of utilizing a systemic safety approach with an understanding of crash modification factors in countermeasure selection.
 2:00 PM  -  2:30 PM (CT)Break 
 RSCP Modules - Afternoon PM Training Options
 2:30 PM  -  4:30 PM (CT)RSCP P&E#3 Overview of Local Road Safety Plans
Presenter: Danena Gaines, Cambridge Systematics/Rural Safety Center
This two-hour training will provide an overview of Local Road Safety Plans (LRSP) including how they support safety efforts, the steps to developing a LRSP, and the strategies for implementing a LRSP.  
 2:30 PM  -  4:30 PM (CT)RSCP P&E#5 Joint Training on Crash Reporting with Law Enforcement
Presenter:  Craig Allred, FHWA
This two-hour training will provide an overview of crash reports from the perspective of both law enforcement (filling them out) and transportation agencies (using the data for planning and design) and how the agencies can work together to ensure consistency and quality.

Wednesday, September 30, 2020 - Rural Road to Zero Summit Day One

 9:00 AM  -  9:30 AM (CT)Registration and Technical Support
 9:30 AM  -  10:30 AM (CT)Welcome and Keynote Panel - Safe System for the Rural Context
Moderator:  Jaime Sullivan, WTI/Rural Safety Center
Presenters:  Deputy Administrator Mala Parker, FHWA | Secretary Elaine Chao, USDOT | Mark Doctor, FHWA

This session will discuss why roadway death/serious injury is unacceptable, why the rural road to zero is important, and introduce the safe system concept for rural areas.
 10:30 AM  -  10:45 AM (CT) Break
Breakout Sessions - Even in Rural Areas, Humans Make Mistakes and are Vulnerable
Following an introduction to safe system, these breakout sessions will take a deeper dive into the rural context for the Safe System principles that Humans Make Mistakes and that Humans are Vulnerable
 10:45 AM  -  12:55 PM (CT)Understanding Human Error in Rural Road Safety
Moderator:  Natalie Villwock-Witte, WTI/Rural Safety Center
Presenters: Keith Harrison, FHWA | William Horrey, AAA Foundation for Safety | Dan McGehee, The National Advanced Driving Simulator - U of Iowa

Participants will get a deeper understanding of how human error plays a part in rural road crashes.
 10:45 AM  -  12:55 PM (CT)Rural Traffic Violations, Traffic Laws and Traffic Enforcement
Moderator:  Anthony D'Agostino, Law Enforcement Liaison, NYS Sheriffs’ Association, NYS Governor’s Traffic Safety Committee
Presenters:  Judge Robert, S. Anchondo, ElPaso Texas | Russ Martin, GHSA | Susan DeCourcy, NHTSA Region 7 | Sheriff Spike, Yates County NY

Participants will be engaged in a discussion around speeding, traffic violations, traffic laws and how partnerships are important in reducing rural roadway crashes.
 10:45 AM  -  12:55 PM (CT)Ensuring Our Traffic Safety Messaging is Effective and Generative
Moderator:  Tara Goddard, Assistant Professor, Landscape Architecture and Urban Planning, College of Architecture, Texas A&M University
Presenters:  Kevin Elliott, ARA | Nic, Ward CHSC | Barb Chamberlain, WA DOT | HollyAnna Littlebull, Yakama Nation

To be effective, we must consider how we “frame” our traffic safety messages, which reflects the values and beliefs expressed in the message. It is important that our frame is consistent with the culture of the audience with which we are communicating, otherwise there will be distrust.  One important frame is approaching traffic safety either from a deficit perspective (e.g., “drivers are stupid”) or a strength perspective (e.g., “we care about each other”).  A message frame based on strengths creates hope and engagement, which can increase the effectiveness of the message. This workshop will discuss and give examples of different frames that can be applied to traffic safety messages.
 10:45 AM  -  12:55 PM (CT)Identifying the Most Vulnerable Populations in Rural Safety
Moderator:  Pam Beer, Cambridge Systematics/Rural Safety Center
Presenters:  Danena Gaines, Cambridge Systematics/Rural Safety Center | Carrie Kissel, NADO | Jana Lynott, AARP | Molly Madson

Participants will discuss which humans are most vulnerable in rural areas and strategies for addressing this.  
 12:55 PM - 1:55 PM (CT)LUNCH BREAK/Networking
Presenter:  Cheryl Walker, FHWA
Celebration of Rural Road Safety - Join us for this unique networking session celebrating the strides we have made in rural road safety. Find out if you are the Coffee Mug Photo Contest winner! Visit with vendors and stay tuned for more networking activities.
Breakout Sessions - What Does Sharing the Responsibility for Rural Safety Mean and How do we Provide Redundancy in/for the System?
These breakout sessions will take a deeper dive into the rural context for the Safe System principles that Responsibility is Shared and  Redundancy is Crucial.
 1:55 PM  -  4:05 PM (CT)Leaving Our Silos: Using Traffic Safety Culture to Create Stronger Coalitions
Presenters: Jay Otto, CHSC | Nic Ward, CHSC | Katie Dively, CHSC
This session discusses the importance of multi-disciplinary coalitions to effectively address Vision Zero using a safe system approach.  Creating a strong safety culture will require a successful and sustainable coalition that includes traditional and non-traditional traffic safety stakeholders.  This workshop will discuss the key steps in creating these coalitions using culture-based framework. 
 1:55 PM  -  4:05 PM (CT)Considering the Needs of All Rural Road Users
Moderator:  Karalyn Clouser, WTI/Rural Safety Center
Presenters:  Melissa Gray, National Aging and Disability Transportation Center, Program Manager | Ranjit Godavarthy, NDSU | Wes Kumfer, UNC/PBIC | Seth LaJeunesse, UNC/PBIC

Participants will explore the importance of increasing safety while not sacrificing mobility.  
 1:55 PM  -  4:05 PM (CT)Applying Human-Centered Design Thinking in Creating Redundancy
Moderator:  Naomi Fireman, PLTF/WTI
Presenters:  Eileen Barron, UDOT | Matthew Madsen, WTI | Tori Brinkley, FHWA | Char (Charlene) McArthur, ITD | Patrick Crowley, UDOT | Laura Meyer, ITD
A facilitated, interactive experience that will explain the process of empathizing with a user; defining a problem; and ideating, testing, iterating, and prototyping solutions. Participants will work on a real-world situation for creating redundancy with an intended outcome of understanding how this process can be used to address a wide variety of issues.
 1:55 PM  -  4:05 PM (CT)Looking at Transportation Safety through the Public Health Lens
Moderator:  David Kack, WTI
Presenters:  Abraham Moland, Clackamas County | Eric Chaney, NHTSA Office of EMS | Dani Hess, City of Bozeman | Ashley Tracy, East Central WI Regional Planning Commission (ECWRPC)| Kim Biedermann, East Central WI Regional Planning Commisssion (ECWRPC)

Participants will discuss the importance of looking at rural roadway safety as a public health crisis, ways to collaborate with public health agencies, and strategies for increasing safety using a public health lens. 
 4:05 PM  -  4:20 PM (CT) Break
 4:20 PM  -  5:20 PM (CT)After Hours Networking
Join us for a virtual networking session with the options of visiting vendor booths, participating in “coffee talks” with vendors, or choosing to participate in one of the many “coffee talk” roundtables.
Coffee Talk Roundtables:
~ Assisting Responders to Keep them Safe | Steve Austin and Jack Sullivan, Responder Safety
~ Workforce Development for Rural Road Safety  | Garrett Wheat, LA DOT and Susan Gallagher
~ Safety Benefits of Automated Vehicles for Rural Areas | Phil Shapiro, STC and Steve Suder
~ Truck Underrides | Marianne Karth and Lois Durso
~ Transportation and Equity | Gloria Jeff, MnDOT
~ Successes of the Three-pillar Road to Zero Approach | Heidi Simon, NSC
~ Human Trafficking and Transportation | Kristen Joyner, SWTA
~ Solutions to Wildlife Vehicle Collisions on Rural Roads | Rob Ament, WTI
~ Unpaved Road Safety | Rosemarie Anderson, FHWA
~ Ending Traffic Fatalities | Rachel Quednau

Thursday, October 1, 2020 - Rural Road to Zero Summit Day Two

 9:00 AM  -  9:30 AM (CT)Registration and Technical Support 
 9:30 AM  -  10:30 AM (CT)Empowering Yourself to Become a Rural Safety Champion
Moderator:  Jaime Sullivan, WTI/Rural Safety Center
Presenters:  Holly Kostrzewski, Minnesota Toward Zero Deaths Director, Northeast Region

Participants will learn how to communicate the zero approach, safety culture, and safe system to your partners and local elected officials.
 10:30 AM  -  10:45 AM (CT) Break
Breakout Sessions - Strategies for Applying Rural Safety Countermeasures in a Proactive (Not Reactive) Way
These breakout sessions will take a deeper dive into the rural context for the Safe System principle to Be Proactive, Not Reactive. 
 10:45 AM  -  12:55 PM (CT)Highlighting Rural Innovations with a Safe System Approach
Moderator:  Jeff Shaw, FHWA
Presenters: Robert Ritter, NHTSA | Marshie Agee, IIHS | Craig Allred, FHWA | Jeff Paniati, ITE | Dia Gainor, National Association of State EMS Officials

Showcase of rural road safety innovations within the 5 elements of the Safe System Approach including Safe Road Users, Safe Vehicles, Safe Speeds, Safe Roads, and Post Crash Care.
 10:45 AM  -  12:55 PM (CT)Rural Road Safety Strategies
Moderator:  Omid Sarmad, Rutgers/NJ LTAP
Presenters: Hillary Isebrands, FHWA | Jerry Roche, FHWA | Barbara Hatcher, Facility Support Division – Transportation, National Park Service, Interior Region 2 South Atlantic Gulf

A panel and the participants will discuss proactive strategies in the rural context including Local Road Safety Plans (LRSP), Systemic Safety, and Road Safety Audits (RSAs).
 10:45 AM  -  12:55 PM (CT)Rural Behavioral Strategies
Moderator:  Jay Otto, CHSC
Presenters:  Keri Fuhr, Utah DPH | Allena Pierce, County Coordinator in Box Elder County, UT | Janet Brooking,, Executive Director, DriveSmart VA

Pat Hoye Bureau Chief, Iowa Governor’s Traffic Safety Bureau
A  panel and participants will discuss proactive behavioral strategies in the rural context. 
 10:45 AM  -  12:55 PM (CT)Rural Road Design and Maintenance Strategies
Moderator:  Brian Roberts, BCR Consulting/Rural Safety Center
Presenters:  Dick Albin, FHWA | Nicole Oneyear, ISU

A  panel and participants will discuss proactive road design strategies in a rural context including rural roadway departure countermeasures, Low Cost Safety Improvements (LCSI), and maintenance.
 12:55 PM  -  1:55 PM (CT)

How to Make Rural Roads Safe for Everyone
Moderator:  Laura Fay, WTI
Join us for this unique virtual poster session. Participants will first watch a 3-5 minute pre-recorded video of the poster author providing a high level overview of the poster. Following the videos, participants can then participate in a “coffee talk” with the authors to ask questions and further discuss the topic.
Poster Presentations:
~ How To Make Rural Roads Safe For Everyone: Quantifying Rural Road Safety
Moderator:  Laura Fay, WTI
Presenters:  Scott Middleton and Adam Blair, EBP | Arnold Anderson, The New Jersey Bike and Walk Coalition | Brian Roberts,BCR Consulting/Rural Safety Center | Zhang, Graduate Research Assistant Auburn University

~ How To Make Rural Roads Safe For Everyone: Proactive Planning
Moderator:  Rebecca Gleason, WTI
Presenters:  Kendra Schenk and Nicole Waldheim, Burgess & Niple | Ginny Sullivan, Director of Advocacy Adventure Cycling | Alex DeSmet and Neal Murphy, Meteorologist NWS Pocatello, ID and Idaho Transpotation Dept State Emergency Planner

~ How To Make Rural Roads Safe For Everyone: Countermeasures
Moderator:  Natalie Villwock-Witte, WTI
Presenters:  Dick Albin, FHWA | Michael Williams, Transportation Consultant | Marianne Karth and Lois Durso

 1:55 PM  -  2:55 PM (CT)Showcasing Resources to Help You on the Rural Road to Zero
Presenters: Rosemarie Anderson, FHWA | Heidi Simon, NSC | Loren Smith, Deputy Assistant Secretary for Policy USDOT | Tim Burrows, National Law Enforcement Liaisons GHSA | Sarah Abel, ITE | Mike Joyce and Kil-Jae Hong, NHTSA | Andrew P. Avery NACE - Safety Committee and Public Works Commissioner, Chemung County DPW | Kelly Hardy, ASSHTO | Steve Austin, Responder Safety | Carrie Kissel , Associate Director NADO | Bruce Hamilton, Roadway Safety Foundation
Join us for a “speed dating” session featuring short, 5-minute presentations from a variety of partners. They will showcase the resources they have available to you on your Rural Road to Zero and answer your questions via chat. You never know what resources you may find from what you previously perceived as an unlikely source! 

 2:55 PM  -  3:10 PM (CT)Break
 3:10 PM  -  4:10 PM (CT)What Next? Taking Action on the Strategies you Learned at the 3rd Rural Road Safety Summit
Moderator:  Hillary Isebrands, FHWA
Participants will learn strategies for applying a national vision (i.e. Zero Approach and Safe System) at a local and rural level. This wrap-up session will provide concrete examples and takeaways for actions you can start with. 
 4:10 PM  -  4:40 PM (CT) Evaluations & Vendor Wrap-up

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