Today’s consumer is changing the face of the B2C landscape like never before. With more knowledge, technology, and access to information at their fingertips, consumers have a new found sense of empowerment. This empowerment is changing the way retailers and consumer markets organizations are bringing their products and services to market to deliver a valuable shopping experience. The voice of the consumer is a critical part of the shopping experience, and must be integrated into all aspects of the business - marketing, pricing, supply chain, store ops, etc.
The proliferation of digital technology can be an organization’s biggest advantage or shortfall. At Aberdeen’s Retail and Consumer Markets Summit, industry powerhouses will discuss how to apply technology across operations, merchandising, marketing and branding, to deliver improved customer engagement, customer retention, return on net assets, and gross margin return-on- inventory investment.