Rajeev Goel, Co-Founder & CEO, PubMatic
PubMatic Co-Founder and CEO Rajeev Goel kicks off our eighth annual Ad Revenue Conference by presenting his vision for marketing automation’s role in helping business leaders look forward, rather than backwards, to plan and adopt a proactive strategy for creating more meaningful connections that support their individual business objectives. Featuring a sneak peek at our latest product releases, Rajeev will address the ways in which programmatic has evolved, where PubMatic sees it going, and what this means for the future of the media industry.
Justin B. Smith, CEO, Bloomberg Media Group
Bloomberg Media is building a leading digitally-led, multi-platform media company for global business. Digital video is a golden asset. Justin will explore best practices Bloomberg Media has taken to make and distribute high quality video to influential audiences.
Moderator: Brian Morrissey, Editor in Chief, Digiday
Similar to the famous Dane’s existential question, Visibility or Viewability is the query the industry is wrestling with the most. This panel will engage agency leaders on the question of what is more influential in driving agency strategy: viewability, which many agencies may hold as the ideal, or visibility, which may be what they are really looking for?
Panelists: Linda Boff, CMO, General Electric
Jonah Goodhart, Co-Founder & CEO, Moat
Jason Kint, CEO, Digital Content Next
Michael Lamb, President, MediaMath
Brian Wieser, Senior Research Analyst, Pivotal Research Group
What are the fundamental trends driving the growth in programmatic – by platform and device -- and how does it differ by country? Brian will present his outlook for total digital advertising spending, programmatic spending and major trends that are driving or inhibiting growth.
Michael Kassan, Chairman & CEO, MediaLink
Digital NewFronts continue to grow at a substantial pace and the growth in watch time on YouTube is now up 60% year over year. Mobile watch time has more than doubled. With these trends as a backdrop, Michael will examine the concept of a programmatic upfront and address inventory strategies needed for the industry to move to a true forward thinking environment.
Moderator: Sarah Sluis, Associate Editor, AdExchanger
The publisher waterfall has been a central part of the programmatic sales process since the early days of RTB. However, the waterfall is cumbersome and inevitably puts a ceiling on ad revenue. Some innovative publishers continue to experiment with processes that attempt to “flatten” the waterfall cascade. This panel will examine if we are headed to a post-waterfall world as more sellers hope to stop chasing waterfalls.
Panelists: Aaron Radin, SVP, Partnerships and Portfolio Products, NBCUniversal
Evan Simeone, VP, Product Management, PubMatic
Mike Smith, SVP, Advertising Platforms, Hearst Corp
SVP, Revenue Platforms & Operations, Hearst Magazines
Jeff Sutton, Director, Audience Targeting, Advance Digital
Richard Zeroth, Director, Programmatic Operations, Meredith
Moderator: Jim Cooper, Executive Editor, AdWeek
As the number of screens and formats continue to proliferate, the options for media buyers to acquire audience at scale are growing at a staggering rate. This panel will explore where money will be allocated, what will direct premium sales look like in a fully automated world, and what buying and selling will look like in 2016 and beyond.
Panelists: Chris Paul, VP, Media & Acquisition, Squarespace
James Rooke, GM, Marketplace, FreeWheel
Tim Sims, VP, Inventory Partnerships, The Trade Desk
Moderator: Michelle Castillo, Staff Writer, CNBC Digital
Consumers are spending more time on mobile devices, with the majority of consumption taking place on mobile apps and games. Content is being consumed on mobile web, but publishers are losing an average of sixty cents on the dollar from that traffic as cookies are not enabled via mobile web. With 88 percent of time spent on smartphones taking place on apps, publishers are unable to effectively monetize their content. This panel will discuss what can be done to help publishers monetize their mobile web traffic in an app-driven world.
Panelists: Dan Hight, Head of Platform, xAd
Carla Holtze, Co-Founder & CEO, Parrable
Lon Otremba, CEO, Bidtellect
Warren Zenna, EVP, Managing Director, Mobext, Havas Media Group
Moderator: Doug Weaver, Founder & CEO, Upstream
How can publishers and buyers utilize real-time analytics to create actionable business insights and drive revenue growth? In a study commissioned by PubMatic, Forrester Consulting found that 67% of media analytics professionals deem real-time data to be important to their business, but only 27% of them are currently receiving real-time data from their technology partners. This panel of CROs will detail best practices when using real-time data and analytics tools, and highlight challenges that are keeping some organizations from fully leveraging those capabilities.
Panelists: Paul Caine, Global CRO & Client Partnerships Officer, Bloomberg Media
Sean Holzman, Chief Digital Revenue Officer, Bonnier
Gustav Von Sydow, Co-Founder & CEO, BurtCorp
Moderator: Rimma Kats, Assistant Editor, eMarketer
The digital duopoly represented by Facebook and Google is very real. In 2015, they will represent 38% of the total digital display in the U.S. ($10.3 billion). Even if these tech giants are not exactly “media companies,” they are competing for the same revenue as publishers. In addition, publishers produce nearly all of the content displayed on both companies’ platforms. This panel will explore the action needed by publishers to work with and respond to these market shifts. Because in the end, publishers are vital to society – they create the content we love to read, hear and watch. They write the stories, shoot the videos, investigate the scandals, take the pictures, report the news.
Panelists: Todd Anderman, President, Sales, Marketing & Operations, Thrillist
Jesse Angelo, CEO & Publisher, The New York Post
Dave Daley, Editor-in-Chief, Salon Media Group
Steve Rubel, Chief Content Strategist, Edelman
Kirk McDonald, President, PubMatic
PubMatic President Kirk McDonald will touch upon some of the key takeaways from the day’s panels and presentations, providing insights into Getting Ahead of Real-Time unearthed during discussions throughout the day.
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