October 23 to November 06, 2020 | Virtual Event in a Blended Learning Format
The GMAC Admissions Institute for New Professional (AINP) Europe 2020 is unlike anything currently offered in the market. The program will provide you with a deep dive into three foundational modules:
Throughout the institute, you will engage in a mixture of online learning and live meetings, by watching videos, listening to podcasts, or reading cases and other materials, along with opportunities via Zoom to work with your peers on interactive learning opportunities. Experiential learning is the cornerstone of AINP Europe. As part of an interactive classroom environment, you will discuss the Cave Hill Business School Case Study. Cave Hill, which is a fictitious business school, faces a myriad of challenges including a fall in the rankings, and a need to increase total applications to ensure intake quality. While we will not see you in person this year, we’ll bring the features of AINP Europe to life via multiple hybrid learning opportunities that you can experience from the safety of your home base.
Context
The best admissions tools are useless if not applied within the right context. AINP Europewill explore the graduate management education (GME) landscape, including the forces that have shaped its evolution, like rankings, the advent of technology and COVID-19. In addition, the program will provide insight into the mindset of current and future applicants, which can help orient your practices going forward.
The World of Admissions
The graduate management education industry is constantly evolving, making your work in admissions, marketing, and recruitment more complex and dynamic. This session will provide an overview of the applicant to student to graduate lifecycle and the importance of the admissions function throughout the entire process.
Objectives:
Introduction to Rankings
Rankings are a major influencer in the decision-making process of candidates looking to pursue a graduate business degree. Understanding how the different rankings work, what they measure, and how your program is positioned relative to the marketplace is key in responding to stakeholder inquiries and helping to better showcase your program relative to competitors.
Learning from the Experts (and One Another)
As a new admissions professional, you will face a host of challenges intrinsic to the graduate management education industry. Seasoned admissions professionals from various institutions, program types, sizes, and cultures will facilitate this interactive session, sharing best practices and advice about the many dimensions of admissions including developmental tips and career advice.
Outreach
Enhance Your Recruiting Efforts with GMAC™ Market Intelligence
Being a capable admissions, marketing and recruitment professional in today’s market depends on having a firm grasp of the key trends affecting the graduate management education industry supply (schools) and demand (students) in addition to understanding how to differentiate your program to target specific candidate segments. This session will review global trends from the perspective of your region’s business schools and apply GMAC market intelligence tools to Cave Hill Business School’s outreach initiatives in an interactive workshop.
Career Coaching Skills for Admissions
Successful admissions, marketing and recruitment professionals can marry a candidate’s aspirations and past experiences with the current hiring and employment landscape to help determine if the candidate is the right fit for a program, and vice-versa. This session will provide you with the necessary knowledge to guide candidates in setting realistic career goals, help manage their expectations, and position you as a knowledgeable resource on the benefits of pursuing a graduate business degree.
Building a Messaging Toolkit to Differentiate and Convey Your School’s Value Proposition Across the Prospect to Candidate to Student Lifecycle
The dynamic between business schools and potential applicants has evolved from a one-way selection by schools to a mutual selection process, which presents challenges and opportunities if you work in marketing, recruitment or admissions. Ensuring the right “fit” between what a candidate expects and what your program can deliver is key. This interactive workshop will introduce branding and differentiation concepts and a new “messaging toolkit” based on a school’s features, benefits and value. You will learn how identify your school’s strengths – the features of your program and the value they bring to different stakeholders – and communicate them more effectively throughout the prospect to candidate to student lifecycle.
Evaluation and Yield
Demystifying GMAC Assessments
Your program attracts students from all over the globe with diverse backgrounds and from varying education models. This session will explore the role of the different assessments that GMAC offers to standardize the candidate evaluation process, examining what each assessment measures and how they fit into a balanced admissions process. This session will help you answer questions from prospective students, colleagues, faculty members, and your dean.
Application—Initial Review
The application is the basis for candidate evaluation. Each school carefully crafts the application questions, essays, and supporting documents to gain key insights into an applicant’s background, experience, decision-making process, ability, and fit. This session will share key tools to analyze the different components of an application to gain a better understanding of prospective students and how to prepare for an effective interview. It will include information on trends and new techniques employed by schools to innovate the application process and stay on top of technology and other changes in the market.
The Art of Interviewing
Although there is no right way to interview, all successful interviews have this in common: they create situations in which information can be exchanged easily, evaluated fairly, and communicated clearly. Selection interviews give you a unique opportunity to obtain applicant information that is either impossible or impractical to acquire any other way. How you use the interview becomes critical to your success in selecting top candidates. This highly interactive session, immediately following the review of an application, will help you build an effective interview process, learn the latest techniques, and improve your skills.
Strategies for Crafting a Class— Admitting the Right Students
Once candidates are admitted to the program, they need to be enrolled—this is called “conversion yield.” This session will cover actionable strategies to ensure yield after an admissions decision is communicated. The merits of having a wait list will also be discussed.
Strategies for Crafting a Class—Yielding the Right Students
Based on applicant information from the Cave Hill Business School case study, this session will mimic a real admissions committee where candidates are reviewed and their merits debated, taking the interests of various stakeholders in the selection process into consideration.
AINP Europe Learning Teams
Learning Teams are designed to encourage you and your AINP Europe colleagues to engage in deeper networking, providing a formal avenue for reflection and idea sharing on program learnings and general industry topics. Learning Teams will meet once during the program to discuss market trends; challenges and/or opportunities faced; share views and conclusions following AINP Europe learnings; and exchange career progression and other information.
AINP Digital Badge
In recognition of your completion of the Admissions Institute, we have created a digital badge that highlights your skills and knowledge, positioning you to effectively recruit and evaluate candidates for business school. We encourage you to share this badge with your personal and professional networks as a sign of your knowledge and expertise within the GME industry.
Networking
AINP Europe is targeted to professionals from a variety of schools—large, small, global, and regional—with work experience between six to 36 months in graduate management admissions. Past attendees have previously held positions in the corporate world or other areas of the university.
Once you sign up for the program, a member of our Professional Education & Training team will contact you to review your profile and ensure the program’s learning objectives fit with your training and development needs and goals.