AFP 2017 Webinar Series Presents Building A High Revenue Major Gift Program: The Five Hurdles that are Holding you Back, and How to Overcome Them, with Gail Perry


AFP Webinar - The 5 Things You Need to Know to Run a Successful Monthly Giving Program

Wednesday, October 26, 2016
3:00pm - 5:00pm 

This practical how-to session led by two experts in monthly giving will equip you to start, or continue to grow, a successful monthly giving program for your organization. Filled with helpful tips and action-oriented ideas you can start using right away, you will learn how to plan, implement, monitor and improve any monthly giving program.

At the conclusion of this session, participants will know:


  • The best channels for recruiting monthly donors
  • Best practices for communicating with monthly donors in order to boost their retention and long-term value
  • Effective strategies for recovering donors whose gifts decline
  • The best ways to upgrade gift levels
  • The key metrics you need to track in order to ensure long-term success. 


About the presenters:


Harvey McKinnon is recognized as one of North America’s leading fundraising experts. He has authored four books, two on monthly giving: Hidden Gold, Tiny Essentials to Monthly Giving and his latest book, The 11 Questions Every Donor Asks, has received rave reviews. He co-authored the #1 bestseller The Power of Giving, which has been translated into seven languages. Harvey’s company, Harvey McKinnon Associates, has raised hundreds of millions of dollars for clients ranging from Amnesty International and Oxfam, to many hospitals and food banks. Harvey sits on a number of boards and speaks at conferences around the world, and is considered a world leader on monthly giving. He has wrote the first book on this highly lucrative area, which each year raises billions of dollars for non-profits. "Hidden Gold" and "Tiny: Essentials of Monthly Committed Giving". His best-selling book, "The 11 Questions Every Donor Asks" is used as a training manual for fundraising departments throughout the US and Canada from United Ways to the San Diego Zoo.


Rosemary Oliver, CFRE, has been the fundraising director for the English branch of Amnesty International in Canada since 1999. Prior to that, she was the fundraising director at Greenpeace Canada for seven years and has also worked with Oxfam and a small multicultural hospital. With 30 years in fundraising, Rosemary has a broad range of experience with specific expertise in monthly giving and grassroots major gifts and legacies. She’s passionate about creating donor communications strategies that boost retention and increase donor life-time value.

Major Gifts are the holy grail for many nonprofits - but actually creating and implementing a solid, systematized major gift fundraising can be a challenge. There are plenty of hurdles that hold smart fundraisers and deserving nonprofits back. Join Gail Perry CFRE to learn what it really takes to raise the major gifts your organization needs so badly. You'll discover the 5 major hurdles that stand between you and major gift success.

At the end of this session participants will learn:

What attitudes get in your way and how to overcome them
Why changing the conversation from "fundraising" to "philanthropy" will help get the whole organization on board the major gifts train
How to make major gifts a priority when you are swamped with too many things to do
Easy and fun ways to engage board members in the major gift fundraising process
How your timing with major donors can ruin everything
The two major systems you've got to have if you want to be successful


Gail Perry, CFRE, is a fundraising coach, author, trainer, and public speaker. Gail's mission is to give nonprofit leaders new skills, know-how, inspiration and energy so they can change the world. She works with fundraisers around the world to help them succeed in big-money fundraising. Her Fired-Up Fundraising site is a go-to resource for fundraisers who want to learn the latest fundraising strategies, rev up their boards and raise serious funding for their causes. Gail's book, Fired-Up Fundraising: Turn Board Passion into Action (Wiley/AFP) is called the “gold standard guide to building successful fundraising boards.”

About the Monthly Webinar
AFP Webinars will be held 3:00 pm to 5:00 pm four times per year at the Kauffman Foundation Conference Center. Ample parking is available in a the conference center lot, or across Rockhill Rd.. The topics, which are re-broadcasts of live webinars presented by AFP International, will change with each edition. The program is free to AFP members and $25 for non-members. The program will begin promptly at 3:00 pm in order to have adequate time to listen to the speaker. Prepared by the workshop presenter, participants will receive top-notch handouts which are also displayed in a PowerPoint presentation.

Event Details
Advance registrations are required, and space is limited. If not paying by credit card, please make checks payable to AFP Mid America Chapter. Mail to P.O. Box 32101, Kansas City, MO 64171-5101. Online, email, mailed, phone and faxed registrations are considered firm. Refunds are available if cancelled by Friday, March 24.


  • When

  • Wednesday, March 29, 2017
    3:00 PM - 5:00 PM

  • Where

  • Kauffman Foundation Conference Center
    4801 Rockhill Rd.
    Kansas City, Missouri 64110

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