AFP 2017 Webinar Series Presents Metrics Matter: How to Measure and Grow Major Gifts, with Amy Eisenstein


AFP Webinar: Metrics Matter – How to Measure and Grow Major Gifts, with Amy Eisenstein
Wednesday, August 30, 2017 
3:00pm – 5:00pm, Kauffman Conference Center, 4801 Rockhill Rd., KCMO
  FREE for AFP Members, $25 for non-members.



Measuring, reporting and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust  your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program. 

At the end of this session participants will know how to:


  • Identify long and short term metrics for your major gift program
  • Set appropriate long and short term goals
  • Develop dashboards for reporting to board members




Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics. She became an AFP certified Master Trainer in 2009. Amy recently completed her service as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her blog and video posts at for free fundraising tips and best practices.


  • When

  • Wednesday, August 30, 2017
    3:00 PM - 5:00 PM

  • Where

  • Kauffman Foundation Conference Center
    4801 Rockhill Rd.
    Kansas City, Missouri 64110

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