AFP San Diego January 2021 Chapter Meeting

Summary

Why Do Donors Leave?

Strengthening Donor Retention Strategies

Tuesday, January 26, 2021

12:00 - 1:30 p.m.

Members - $15

Non-Members - $25

A zoom link will be included in your registration confirmation email

Similar to the in-person events you're accustomed to, these monthly chapter meetings will provide you with the in-depth tools and strategies to help you navigate your role as a fundraising professional and nonprofit leader. Each month, we'll bring in new speakers and experts in the field to focus on specific areas of fundraising. Same great content, now virtual!

Topic:

Where does your organization focus most of its fundraising energy? Chances are, the answer is getting more donors. But what about keeping your current donors?

Research shows that nearly three out of every four new nonprofit donors leave an organization and never come back. This has led many to focus less on acquiring new supporters and more on nurturing the relationships they already have. Given the challenging fundraising environment of COVID-19, this is more important than ever.

Join the Fundraising Academy and Leichtag Foundation's Vice President of Philanthropy & Organizational Development Sharyn Goodson as we explore:

- Why organizations lose donors and money

- How keeping donors increases fundraising success

- Opportunities to build donor relationships and win back lapsed donors

- Elements of a successful donor retention plan and tips for implementation

Presenter:

Sharyn-Goodson-300x300

Sharyn Goodson

Vice President of Philanthropy & Organizational Development

Leichtag Foundation

Sharyn works to optimize the Foundation’s impact, enhancing integration and effectiveness internally across programs and departments, and externally though effective philanthropic partnerships, initiatives and grant making. Sharyn oversees grant making and philanthropic strategies and partnerships, as well as organizational development efforts, supporting staff, programs and initiatives across all strategic areas to produce multiple and leveraged bottom lines. Sharyn holds the Certified Fund Raising Executive (CFRE) credential

In April 2010, Sharyn joined the Leichtag Foundation as its first Program Officer. Beginning in 2012, she also began managing the Jewish Community Foundation of San Diego’s philanthropy programs and served as the lead contact for major family funds and foundations as well as the Jewish Women’s Foundation. Her most recent role at the Jewish Community Foundation was as its Vice President of Philanthropy.

AFP San Diego understands some of our members and friends may be facing financial challenges in these unprecedented times. If you are interested in attending an AFP event but the fee is a barrier, please reach out to our Chapter Manager at katiegomez@afpsd.org