Adrian Sargeant, Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at the University of Plymouth in the U.K.
Ian MacQuillin, Director of Rogare, the fundraising think tank at Plymouth University
Topic: Relationship Fundraising - Where Do We Go From Here?
This webinar presents the key findings from a comprehensive review of the theory underpinning relationships fundraising. It presents the most relevant current thinking from marketing and social psychology and explores how it might be applied to fundraising. It also reveals what leading practitioners in the project's advisory group think are the biggest challenges facing this mode of fundraising.
1.Understand how current academic theory supports the notion of relationship building.
2.Identify some key concepts that could be applied to your fundraising.
3.Assess your relationships with colleagues and other stakeholders in light of the challenges identified by the advisory group to determine if you could improve your fundraising by improving these relationships.
Who Should Attend: This presentation has content for all fundraisers, regardless of experience level.
Group webinar conferences are held throughout the year. Attendance is free for AFP members. Each group webinar conference offers CFRE credits.
Rosemary Oliver, CFRE
United Way of San Diego4699 Murphy Canyon RoadRoom 101San Diego, California 92123USA
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