AFP Webinar: Storytelling for Fundraisers


Program Description:
Storytelling in the context of fundraising is VERY different than storytelling in the context of trying to bring down a mastodon for the tribe. The story's about the donor. In shockingly lucrative communication programs, the donor is the obvious hero. The organization plays a supporting role and yet few charities write this way. Learn how to be one of those few ... and succeed beyond your wildest dreams!

Tom Ahern is considered one of the world’s top authorities on donor communications. He is the author of four well-received books on the topic, with two more in the pipeline. Each year, he delivers dozens of workshops internationally. He spoke recently at conferences in New Zealand, the Netherlands, Belgium, Australia, and Italy as well as across North America. He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors.

He is an award-winning journalist. As a "message strategist," he's won three prestigious international IABC Gold Quill awards, all for communications campaigns which achieved phenomenal success. He collaborates with Prof. Adrian Sargeant and psychologist Jen Shang on prototyping innovative new donor communications campaigns for PBS.

Program Agenda:
Registration and Networking: 9:30AM
Webinar Presentation: 10:00AM – 11:30AM

Prepayment & Refund Policy:
AFPCCC hereby establishes the policy that attendance will be paid in advance by credit card. For members and attendees who want to pay by check, checks will need to be received one week before the event in order for them to be considered registered.

Please send checks to: AFPCCC, PO Box 215433, Sacramento, CA 95821.

You may cancel your registration and receive a partial refund minus a $5 processing fee by 5pm, Friday, October 6.


  • When

  • Tuesday, October 10, 2017
    9:30 AM - 11:30 AM

  • Where

  • Sacramento Food Bank and Family Services (Parent Education Classroom)
    3333 Third Avenue
    Sacramento, California 95817

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