AMA Houston Academy: March 2018


AMA Houston Academy: March 2018 

For more information on this event, visit

How to Leverage Marketing Technology to Drive Customer Engagement

Marketers today live in the Engagement Economy, a world where everyone and everything is interconnected, and technology has forever changed the way that customers interact with brands. Customers, be they businesses or individuals, are more informed and particular than ever before, dictating how, when, and where they want to engage. To keep pace, marketing teams must boldly address the frenetic pace of shifting customer preferences and proliferating channels. During the AMA Houston Academy Event on March 21, learn from Marketo’s Chief Marketing Officer, Sara Kennedy, how embracing marketing technology and implementing automation strategies can help you navigate rapid cycles of change, all with the goal of driving meaningful customer engagement.

Following Sara’s presentation, a panel of marketing technology and automation experts will participate in a lively discussion centering around the hows and whys of marketing automation and technology including:

  • First-hand accounts of how automating marketing efforts has led to an increase in customer engagement
  • How marketing automation maximizes the efforts and efficiencies of marketing team
  • The feasibility of marketing automation platforms for smaller teams and budgets
  • How automation helps the cause of the marketer In the c-suite

  • When

  • Wednesday, March 21, 2018
    7:30 AM - 10:30 AM

  • Where

  • United Way of Greater Houston
    50 Waugh Dr.
    Houston, Texas 77007
    (713) 685-2300

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