AMA Triangle's April 19th Luncheon

Looking to scale revenue, get funding from a venture capital or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen will share tips from her experience at five different Triangle-based tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. She’ll walk you thru how to turn your marketing organization into a growth driver. No matter your level — whether you’re a marketing coordinator, specialist, manager or beyond — these are tools that will bring value to your teams at any stage.

As a result of attending this presentation, attendees will learn:

• The marketing KPIs that matter when you're looking to raise money
• How to build a predictive revenue model
• The importance of brand and positioning
• Tips for better sales/marketing alignment
• Marketing tech stack suggestions
• How to succeed with a limited budget

About the Speaker:

Noreen Allen - Chief Marketing Officer - Bandwidth
 

Noreen is Chief Marketing Officer at Bandwidth, a communications software company based in Raleigh that IPO’d on Nasdaq late last year.

She’s held leadership positions with both private and public companies in the Triangle over the past 16 years. Prior to Bandwidth, she served as Vice President, Global Marketing for e-commerce software provider, ChannelAdvisor. Before that, she served as Vice President, Marketing for Hosted Solutions, a leader in the cloud computing market that was acquired by Windstream Corp. in late 2010 for $310 million. From 2005 to 2008, Noreen served as Vice President of Marketing for Motricity, a provider of mobile data solutions, where she helped to grow revenue from $10 million to over $100 million prior to the company’s IPO. Before that, she spent five years as Vice President, Marketing with SpectraSite Communications, a wireless infrastructure provider that IPO’d in 2003 and was sold to American Tower in 2005 for $3.3 billion.