Event Resources

Event Resources 

Resources are listed by date and organized accordingly to the event's agenda. 

You can also access the resources on the mobile app or the online version of the event app.

Wednesday, June 19, 2019

• 12:00 - 1:30 Admissions Symposium
  • Admissions Symposium - Some Assembly Required

• Opening General Session
  • Sangeet Chowfla's Opening General Session
  • Vivienne Ming's Keynote Video Recording
• 10:30 - 11:45 am Education Session
  • Using the Executive Assessment to Improve Admissions Outcomes and the Candidate Experience
  • Engaging and Motivating Generation Z
  • Attracting Women to Full-Time MBA Programs: A Case Study
  • Win the Skills Race How Business Schools Can Provide What Employers Want
  • Location Location Location: Using Your Unique Place in the Work to Differentiate your MBA Program
  • From Admission to Graduation: Developing a Career-Centered Approach to the 2Y MBA Experience
  • Collaborating Across Marketing, Admissions, & Programs to Create a Market-Informed Enrollment Strategy
  • "One-Click" Admissions: Meeting the Expectations of Today's Applicants
  • Overcoming Geopolitical Challenges: Using Content Marketing to Attract More International Students

•  1:00 - 2:15 pm Education Sessions
  • Breaking Bland: Incorporating Intergroup Dialogue to Enhance Diversity and Inclusion in the Admissions Interview and in the Classroom
  • "Big Growth Fast": A Model for Recruiting Success Within the Graduate Business School Market
  • Incorporating Virtual Learning in Working Professionals' MBA Programs
  • Scaling New Peaks: The Changing Role of Digital Marketing in Higher Education Admissions
    • Integrated Framework Template - Scaling New Peaks
  • Strategies to Attract International Candidates to Asian B-Schools
  • Business Master's Programs Around the World: Same-Same or Different
  • Life Beyond Admissions: Alternate Career Paths for Admissions Professionals
  • Organizational Structures: How is the Grass on the Other Side?
  • Evaluating for Core Competencies in the Business School Admissions Process: A Workshop

• 2:45 - 4:00 pm Education Sessions
  • How to Do More With Less: The Essential Tools in Four Business Schools Admissions Toolkits
  • Give Them What They Want: Impactful Campus Engagement Events for Specialized Master's Programs
  • Drinking From A Fire Hose: Navigating Data Analytics in Enrollment Management
  • Small Brands, Big Goals: Reach Your Marketing and Enrollment Goals With Limited Resources
  • Idea Lab: Communication Strategies to Engage Diverse Audiences
  • Well-Being and Mental Health
    • Seven Dimensions of Wellness
  • GME Reporting Criteria
  • Major Operational Components of a Successful Online MBA Program: Orientations, Student Services, and Career Services
  • Let's Get Personal: Using Personalized Content to Increase Engagement Throughout the Admissions Cycle
    

• 4:15 - 4:45 pm Flash Sessions
  • Turning "Stickiness" Into Conversions: How to Increase Visit Duration and Conversion Rates
  • Raising Social Consciousness in Graduate Management Education
  • Navigating the Creative Waters in an Academic Ocean: "The MBA of Value" Story
  • Cultural Do's and Don'ts at International Recruiting Events
  • Employability: Evaluating Talent for the 21st Century
  • What China Can Tell Us About the Future of Social Media Marketing and Messaging at Home
  • Understand Your Students: How Online Peer-to-Peer Drives Recruitment of Best-Fit Students
  • Accidentally Successful: Building a Happy Career in Academe

Friday, June 21, 2019

• 8:15 - 9:30 am Education Sessions
  • Online Engagement Tools for the Student Life Cycle: From Prospective Students to Alumni
  • AIGAC Presents Results of the Annual Global MBA Applicant Survey
  • CRM & Marketing Automation Implementation Do's and Don'ts
  • Everyone's an Ambassador: Partnering Within Your MBA Community to Reveal Your Authentic Culture
  • Pattern Matching: The 10 Most Important Marketing & Recruiting Insights from 120 US Graduate Business Programs
  • Micromaster's and Their Impact on Admissions and Program Management
  • Best Practices for Effective Student Recruitment in the Asia-Pacific Region

• 9:45 - 10:15 am Reciprocity Ring Facilitated Networking Activity
  • Reciprocity Ring

• 11:45 am - 12:30 pm Closing General Session
  • Jodi Glickman's Closing General Session: Search for Work You Love?
  • GMAC Annual Conference 2019 Video Montage

• For questions, please contact us at programs@gmac.com.