You are purchasing the archived recording of this webinar. You will receive information on how to access the archived recorded version of the presentation.**Original air date - 4 November 2015Presenter by Steve Crescenzo.Rated the #1 speaker at IABC World Conference six times, including three years in a row.Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition in a content-saturated world . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate. In this practical webinar, leading communication expert Steve Crescenzo will draw from dozens of real-life examples to show you:• How to use the “Four Cs” method to create content that is Concise, Conversational, Compelling and Creative• How to take those tired, old stories and flip them upside down — so that people actually pay attention to them• How to do less and do it better!• How to start using the many new tools available to communicators — including social and multimedia channels• How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization• How to start using all of your channels together to reach, engage, motivate, and inform your various audiences• The growing importance of great visuals, and how to use them in your communication vehicles• How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”
17 November, 2015 - 17 November, 2016
IABC Conference Division
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