Archived Workshop - How to Manage Crises

Summary

You are purchasing the archived recording of this workshop. You will receive information on how to access the archived recorded versions of the presentations. Listen to seven (session 7 is a guest bonus) 60-minute online training sessions at a time and place of your choosing.

**Available through 31 December 2016.**

Description

Effective communication is essential to protecting your organization’s reputation during a crisis. Through How to Manage Crises, participants will learn the Golden Rules of managing crisis communication, how to build a crisis plan and effective crisis media relations tactics, including establishing strong media relationships, gaining valuable third-party endorsements, and incorporating the best mix of traditional and social media outreach. John Deveney, DEVENEY’s president, will delve into the specifics of managing crises on traditional and digital platforms. He will also provide insight on what to expect when managing a crisis for executive and/or board leadership. Participants will learn from the latest research, best practices and real life examples of proven successes in various industries.

Original air dates
7, 14, 21, 28 October
4, 11, 18 November


Workshop Objectives

At the end of this workshop you will be able to:

• Understand how to effectively build a crisis plan, its elements and sections.
• Learn expert tips on how to manage crises through traditional and digital platforms.
• Discover useful insights on special nuances when managing crises involving executive and/or board leadership.
• Communication and media relations tips and rules during crises
• Experience lessons learned through real life examples of successfully managed crises.

Who Should Attend

Communicators interested in learning key insights into how to best manage a crisis situation should join this six-week crisis webinar. From healthcare to hospitality, John Deveney will discuss learnings and best practices using real-life examples across a variety of industries, audiences and communication channels. Do you manage social media channels? Are you charged with leading your team through challenging situations? Is your team creating a crisis plan to prepare a worse-case scenario? If the answer is yes, this seminar series will prove to be most beneficial.


Presented by: John Deveney, ABC, APR, Fellow PRSA, IABC Fellow

John's firm, DEVENEY, has been honored as PRNews’ “Firm of the Year” and his leadership, creativity and ingenuity were honored by PRNews’ coveted “Hall of Fame” and “Agency Executive of the Year” following his role as a first responder to hurricanes Katrina and Rita through the evacuation, military blockade and the aftermath for both the city of New Orleans and the Louisiana Office of Tourism. He led the only on-site communication operation and media center that managed more than $400 million in media scrutiny in war-like conditions—which also earned Deveney his twelfth International Gold Quill (a feat only a handful of international leaders in strategic communication can claim).

Program

Week 1: 7 October 2015

MODULE 1: The Role of the Communicator in Crises: Crisis Management 101

Managing the communication role during a crisis
Building your crisis management plan

Week 2: 14 October 2015

MODULE 2: Crisis Management on Digital Platforms

PULSETM: monitoring and reporting
Community reputation management
Examples

Week 3: 21 October 2015

MODULE 3: Crisis Management in Healthcare Marketing

Reputation management
Example: parent health organization hits hard times

Week 4: 28 October 2015

MODULE 4: Special Nuances with Crisis Management Involving Executive and Board Leadership

Issues that arise with leadership and board behavior
Examples, case studies, best practices

Week 5: 4 November 2015

MODULE 5: Lessons Learned from Hurricane Katrina

Hurricane Katrina case study
Reputation management post-crisis

Week 6: 11 November 2015

MODULE 6: Lessons Learned from the Deepwater Horizon Oil Spill

Deepwater Horizon oil spill case study
Reputation management post-crisis

Week 7: 18 November 2015

MODULE 7: Special guest

Details

  • When

  • Thursday, 7 January, 2016 - Sunday, 1 January, 2017

  • Where

  • Online
    California
    USA

Fees/Confirmation/Cancellation/Substitution Policy/Certificate of Completion Policy

Conference Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the above rates; to inquire about paying by check, please email conference@iabc.com.

Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to conference@iabc.com. Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

Cancellations:
There are no refunds.


Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!
MSN MSN
Top