You are purchasing the archived recording of this workshop. You will receive information on how to access the archived recorded versions of the presentations. Listen to seven (session 7 is a guest bonus) 60-minute online training sessions at a time and place of your choosing.**Available through 31 December 2016.**Description
Effective communication is essential to protecting your organization’s reputation during a crisis. Through How to Manage Crises, participants will learn the Golden Rules of managing crisis communication, how to build a crisis plan and effective crisis media relations tactics, including establishing strong media relationships, gaining valuable third-party endorsements, and incorporating the best mix of traditional and social media outreach. John Deveney, DEVENEY’s president, will delve into the specifics of managing crises on traditional and digital platforms. He will also provide insight on what to expect when managing a crisis for executive and/or board leadership. Participants will learn from the latest research, best practices and real life examples of proven successes in various industries.Original air dates7, 14, 21, 28 October4, 11, 18 NovemberWorkshop ObjectivesAt the end of this workshop you will be able to:• Understand how to effectively build a crisis plan, its elements and sections.• Learn expert tips on how to manage crises through traditional and digital platforms.• Discover useful insights on special nuances when managing crises involving executive and/or board leadership.• Communication and media relations tips and rules during crises • Experience lessons learned through real life examples of successfully managed crises.Who Should AttendCommunicators interested in learning key insights into how to best manage a crisis situation should join this six-week crisis webinar. From healthcare to hospitality, John Deveney will discuss learnings and best practices using real-life examples across a variety of industries, audiences and communication channels. Do you manage social media channels? Are you charged with leading your team through challenging situations? Is your team creating a crisis plan to prepare a worse-case scenario? If the answer is yes, this seminar series will prove to be most beneficial.Presented by: John Deveney, ABC, APR, Fellow PRSA, IABC FellowJohn's firm, DEVENEY, has been honored as PRNews’ “Firm of the Year” and his leadership, creativity and ingenuity were honored by PRNews’ coveted “Hall of Fame” and “Agency Executive of the Year” following his role as a first responder to hurricanes Katrina and Rita through the evacuation, military blockade and the aftermath for both the city of New Orleans and the Louisiana Office of Tourism. He led the only on-site communication operation and media center that managed more than $400 million in media scrutiny in war-like conditions—which also earned Deveney his twelfth International Gold Quill (a feat only a handful of international leaders in strategic communication can claim).Program Week 1: 7 October 2015MODULE 1: The Role of the Communicator in Crises: Crisis Management 101 Managing the communication role during a crisis Building your crisis management planWeek 2: 14 October 2015MODULE 2: Crisis Management on Digital Platforms PULSETM: monitoring and reporting Community reputation management ExamplesWeek 3: 21 October 2015MODULE 3: Crisis Management in Healthcare Marketing Reputation management Example: parent health organization hits hard timesWeek 4: 28 October 2015MODULE 4: Special Nuances with Crisis Management Involving Executive and Board Leadership Issues that arise with leadership and board behavior Examples, case studies, best practicesWeek 5: 4 November 2015MODULE 5: Lessons Learned from Hurricane Katrina Hurricane Katrina case study Reputation management post-crisisWeek 6: 11 November 2015MODULE 6: Lessons Learned from the Deepwater Horizon Oil Spill Deepwater Horizon oil spill case study Reputation management post-crisisWeek 7: 18 November 2015MODULE 7: Special guest
Thursday, 7 January, 2016 - Sunday, 1 January, 2017
IABC Conference Division
Conference ProgramWorkshop program
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