Archived Workshop - Strategic Planning for the Practical Communicator


You are purchasing the archived recording of this workshop. You will receive information on how to access the archived recorded versions of the presentations. Listen to four 60-minute online training sessions at a time and place of your choosing.

**Available through 31 October 2016.**


As communication professionals, we are often challenged by our colleagues in management to assure that measurable objectives and well-conceived strategies are in place before we apply tactics. This course will be an interactive tutorial that delivers a simple strategic planning model with the emphasis on developing measurable objectives, which enable us to build a strategic communication plan and move away from the "order taker" syndrome.

Original air dates
17, 24 September 2015
1, 8 October 2015 October

Participants will acquire:
1. A simple set of definitions that clearly separate objectives, strategies and tactics.
2. A planning model that is a dynamic document, which can be updated and used to assess and adjust one's actions as the plan in implemented.
3. A reference tool to apply when they are ready to step into the planning arena.

Presented by: Mary Ann McCauley, ABC, IABC Fellow

Mary Ann McCauley is president and principal of Catalyst Communications, located in Reno. Mary Ann provides strategic communication counsel to broad spectrum of businesses and nonprofits. She works closely with senior management to develop and implement strategic corporate communication and marketing plans. Prior to founding her consultancy in 1987, Mary Ann held several management positions in large corporations including First Union Bancorporation, Hallmark Cards, Inc. and United Technologies Communications Company. She served on local, regional and international boards of the International Association of Business Communicators. Currently, she serves on the board of the Northern Nevada Literacy Council and chairs the Lilly Ledbettter Event committee for the American Association of University Women (AAUW) Reno branch.


MODULE 1: From Order Taker to Strategist

MODULE 2: Tackling the Objectives

MODULE 3: Refining Your Objectives

MODULE 4: Pulling It Together


  • When

  • Tuesday, 5 January, 2016 - Monday, 31 October, 2016

  • Where

  • Online

Fees/Confirmation/Cancellation/Substitution Policy

Conference Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the above rates; to inquire about paying by check, please email

Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

There are no refunds.

Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!