Research results are only as reliable as the data you collect to produce them. It is essential to the success of our small group research projects to recruit participants who are carefully-screened and fully-qualified so that client confidentiality is protected and the sample is accurately matched to the venue. On-line research opportunities and the proliferation of social media have made it easier to reach willing participants, but easier isn’t always better and can, sometimes, create serious problems for your projects.
Let’s brush-up on recruiting best practices with Charli Morris, an esteemed member of the trial consulting field, and Adam Schrager, COO of the marketing research firm Consumer Centers of New York and New Jersey. We’ll discuss best practices for recruiting from the trial consultant’s perspective and explore the benefits of partnering with a high-quality recruiter.
We will allow ample time at the end of the webinar to address your recruiting-related questions. Please send questions ahead of time to Alexis Knutson at alexis.knutson@tsongas.com.
This webinar is being sponsored by the American Society of Trial Consultants Professional Education Committee and will be moderated by the committee Chair, Alexis Knutson.
Charlotte A. (Charli) Morris is a trial consultant with more than twenty years of experience in a diversity of case types across venues nationwide. She has taught and written extensively about jury decision-making behavior and all aspects of trial preparation and practice. What she loves most about her practice is the opportunity to work with trial lawyers at every level of experience to bring out the best in them, their clients, and their cases.
Adam Schrager is the Chief Operations Officer of the Consumer Centers of NJ and NJ, a market research and consulting company with research facilities in both NYC and Northern NJ. He received his undergraduate degree in Economics from Colgate University and an MBA from The Stern School of Business at NYU. Adam is a Six Sigma Black Belt and has also earned a Masters Certificate in Project Management from George Washington University. Before joining Consumer Centers in 2006, Adam spent his career in the financial services at American Express and Capital One, focusing on process improvement and optimization. He currently oversees all operations for Consumer Centers, which includes consulting, logistics and trial services support. For ASTC, he has served on the Professional Standards Committee, Development Committee and Chair of the Programing Committee. He is currently serving on the board as treasurer.
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