B2B / Industrial Communications SIG: Social Media in B2B: best practices

This event is closed. If you have any questions, please contact the planner directly.


How does social networking fit into the realm of B2B marketing? In what ways can a company engage with clients / customers on social media platforms? Can these also be used as a tool to engage with internal staff?


We will discuss the role social media can play and the potential benefits and downsides it can have within B2B. Part of this discussion will include which platforms are most useful and how they can be used for promotion / information purposes - along with potential issues that can arise from using social media in B2B.


  • When

  • Wednesday, November 22, 2017
    6:00 PM - 8:00 PM
    Pacific Time

  • Where

  • SFU downtown campus, Room 7023. Take the elevator to the 7th floor. Room 7023 is behind on the right of the admissions help desk, past the library.
    515 West Hastings Street
    Vancouver, British Columbia V6B 5K3

Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!