B2B communicators and marketers are increasingly embracing social media to achieve business objectives. B2B companies are using their organization’s knowledge and experience within the social web to attract and connect with prospects, customers, employees and media. This half-day conference will demonstrate the best B2B case studies from leading organizations. We will then conduct interactive roundtable discussion groups on specific topics related to B2B social communications. We will cover the following questions:What are the best case studies of B2B communities?How do you leverage your organization’s knowledge, thought leadership and experience to attract and retain customers on the social web? What are the most innovative examples of how B2B organizations use real-time social media such as Twitter and what’s their business case to use them?Why is the customer service function becoming social and how do leading B2B companies integrate service with social media?How do you make the business case to the C-suite to get budget for social communications?How do organizations generate revenue directly from their social media initiatives?How has social communications changed media relations and how are leading B2B companies providing content directly to their communities of customers, partners and employees?How do you use social media to engage and empower your employees?What are the best practices, tools and technologies to measure and monitor social communications?ATTENDEE PROFILE300 senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend. 9.16.09 B2B Attendee List REGISTRATION FEE $195.00 CASE STUDY PRESENTATIONS Case Study: Deloitte Recruits SociallyCase Study: IBM Emraces Social Media to Connect w/ BusinessesCase Study: Dupont Goes Social with Viral WebvideoCase Study:Social Media Soars Among BtoB MarketersCase Study: PB Customer Forums Delivers Service SocialyCase Study: HubSpot Customer Generates LeadsSocial Media & the WSJ Digital NetworkCase Study: Intuit Elevates the Covo. w/ Small BusCase Study:Microsoft Ignites & Manages Social BuzzCase study presentations may also be accessed through www.slideshare.net/bdionline
Wednesday, September 16, 2009 8:00 AM - 1:00 PMEastern Time
The Graduate Center of The City University of NY365 Fifth Avenue(at 34th Street)Conference Level CNew York, New York 10016USA212.817.7000
Business Development Institute
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