The B2B Social Communications Leadership Forum is a gathering of senior marketing and communications executives from major B2B brands. The event will focus on case studies and examples of how leading B2B organizations connect with customers, prospects, employees, partners, and the media through social communications. The presentations will be followed by a 60 minute interactive moderated panel discussion where attendees will have an opportunity to ask questions and share their insights with the audience.
We will address the following questions:
- How are B2B brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
- What are specific examples of how B2B marketers provide better customer service through social CRM?
- How do leading B2B organizations use and integrate social data to shape and refine their marketing and communications strategy?
- How do leading brands organize themselves to integrate social with their overall marketing, communications, and customer service platforms?
- What are the leading platforms and technologies being employed for B2B social communications?
- How do you leverage organizational thought leadership to power social communications?
ATTENDEE PROFILE 75 senior marketing and communications leaders from leading B2B brands,
agencies, and technology companies
REGISTRATION FEE $195.00
PRESENTATIONS
| |
