BBR19 Facilitators

Jesse Kreider
General Manager, Azelis Americas CARE

"Unintended Consequences; Examining the Impact of Ingredient Choices" 
Discussion includes Palm-free, Biodiversity, Preservative-free claims
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Jesse has spent the last 15 years in the personal care industry and is currently the General Manager for Azelis Americas CARE.  Azelis is the world’s largest specialty chemical distributor and the owner of Ross Organic, the premier ingredient distributor on the West Coast.  Jesse is a proven and passionate leader who helped Ross Organic double in size in his first three years with the company.  Prior to his time at Ross/Azelis, he spent 14 years in various roles with Solvay, including a two year stint in Paris as Solvay’s Global Key Account Manager for Unilever.  He holds a degree in Chemical Engineering from Penn State University and an MBA from the University of Chicago Booth School of Business.


Jonathan Skogmo

CEO & Founder, Jukin Media

"Break Through the Noise, How Content Goes Viral"
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Jonathan Skogmo is Founder and CEO of Jukin Media, the world's first media company that's powered entirely by user-generated video content. Jukin owns and operates multiple social media brands including The Pet CollectiveFail Army,  and People Are Awesome, which have over 180 million fans/subscribers
and receives 3.5 billion monthly views.

Under Skogmo’s leadership, Jukin has grown to more than 170 employees with offices in Los Angeles, New York, London, and New Delhi. Skogmo graces The Hollywood Reporter's Next-Gen 35 Under 35 list and has been dubbed the "King of Viral Video" by VideoInk. In addition, he’s produced more than two hundred hours of linear TV programming for networks such as FOX, MTV, Discovery, TruTV, and Channel 5 (UK). His industry affiliations include The Producer's Guild of America (Co-Chair of the Online Video Committee), The Young Presidents' Organization (Malibu Chapter), and the Association of Media Content Users and Providers. He holds a degree in Film and Television from Columbia College. He resides in Los Angeles.  

Recent Press

The New York Times: How Jukin Media Built a Viral Video Empire
Wall Street Journal: Jukin Media CEO Digs for Viral Video Gold
Forbes: A chat with Jonathan Skogmo

Justin Boettcher

Senior Strategic Business Development Leader, Amazon 

"Discovering Beauty: The Evolving Landscape of how Consumers Discover Brands"

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Justin Boettcher is a Los Angeles area native with over 14 years in digital marketing with 8 years focused on beauty working at brands like L'Oreal, Urban Decay, and Markwins. He joined Amazon in 2017 as the Senior Strategic Business Development Leader for Beauty on Marketplace. His team launched the Indie Beauty marketing program in 2018 focusing on driving awareness for new brands in the space and connecting them to the Amazon customer. As of today, over 200 brands are participating in the Indie Beauty program, most of which are founder-led small businesses. 

Michael Yanez
VP of E-Commerce, Kartsmartr 
"Exploring Amazon’s Beauty Stores and How It Affects the Omni-Channel" 

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Michael is the VP of eCom at KartSmartr, the eCom division of JOH; JOH is the 3rd largest CPG Broker in the nation. Previously, he was the creator of Vendo's eCom Omni-Channel division and within 4 years grew its Amazon store into the top 5% of all Amazon sellers  Categories: Food & Beverage, Beauty, Health, Pet and more. Michael has been selling or consulted for CPG brands  into big box, different channels and etailers for 25 years. A CPG Sales & Marketing Executive and Business Development professional in a career distinguished by visionary leadership resulting in significant brand growth from start up’s to mid-sized companies. Former clients include Morphe, Mag Lite, and the top ASOTV brands.

Michael’s diverse Omni-Channel experience gives him a unique advantage to create winning eCom strategies, and solutions for CPG companies trying to navigate the ever moving eCom channel.

Norel Mancuso

CEO & Co-Founder, Social House

"Virtual Meets Reality: The Convergence of Social Media and Experiential Marketing
and How They Impact ROI"

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Norel Mancuso is the CEO and Co-Founder of Social House, Inc. an award-winning, social content and strategic innovation studio that has broadcasted content to more than 182 countries worldwide. For nearly a decade, Mancuso and her team have created distribution strategies, creative content and experiential activations for a multitude of brands and industries, including Pepsi, Revlon, Harry Winston, SONOS, Playboy, 7UP, Torrid, J Brand, and Urban Decay, amongst other notable clients. 

With an established background in global marketing merged with her love for all things social and experiential, Norel – through Social House, Inc. – has emerged as a leading voice and thought-leader of impactful original content, producing online experiences and cultural dialogue that resonates and inspires.

Jenna Habayeb

Chief Brand Officer, Ipsy 

"Beyond the Boundaries of Beauty: How Insights from the Cannabis and Fashion Industries Will Drive Innovation"

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Jenna specializes in the strategic development and implementation of fully integrated marketing campaigns with a core focus on brand storytelling and data driven design. She has applied this philosophy to help numerous brands create authentic experiences, engage with consumers on a deeper level, and maximize brand exposure and awareness. She has led key marketing initiatives for beloved brands including bareMinerals, bebe, Burger King, TABASCO, Splendid, Ella Moss, Tween Brands and more over her long career. With experience on both the agency and the brand side, Jenna brings a deep knowledge on consumer behavior, media & brand partnerships, as well as digital/social experience.

In her role as CMO for 7 For All Mankind, she launched a 360 global strategy to bring relevance back to the brand. This included an international campaign & media launch, celebrity & influencer activations, an ecommerce replatform, a store of the future build and a robust social and digital marketing strategy. With this 7 For All Mankind experienced 6 consecutive quarters of profitable growth; the first in over 5 years.

Taking note from her beauty, retail and CPG experience, Jenna most recently applied her knowledge to Canndescent, an ultra-premium, luxury cannabis brand, as their CMO to help them launch new brands and products in a fast paced, burgeoning industry. 

Jenna has newly returned to her beauty roots, taking on the role of Chief Brand Officer at ipsy, the largest beauty subscription company in the world.  

 Betsy Scanlan
CEO & Co-Founder, The Good Patch by La Mend
"CBD- Trend or Here to Stay?" 


Betsy Scanlan is the CEO and Co-Founder of The Good Patch, a hemp-based transdermal patch that is making some serious waves in the health and wellness industry. Since its inception in 2018, The Good Patch has already found its way into some of the most prestigious retailers around the country, including Anthropology, Barney's, Free People, Anthropology and Urban Outfitters to name a few. Prior to her success with The Good Patch, Betsy was the founder and CEO of The Downing Group, which developed CBD infused products to alleviate the many debilitating symptoms associated with chemotherapy and radiation treatments. In addition to her work as a CEO, Betsy has also been an active investor and participant in the process of gaining legislative approval for the use of medical marijuana in Tennessee.  

Lorne Lucree
Vice President, Innovation, Luxury Brand Partners
"Short Order Innovation: Speed to the Market Without Sacrificing Your Product's Soul"




Lorne Lucree is the Vice President of Product and Packaging Innovation at Luxury Brand Partners, leading development on the IGK, R+Co, Smith & Cult, In Common, and V76 brands. 

At LBP, Lorne is responsible for the product research and development process from ideation to execution, partnering closely with design and branding agencies, raw material suppliers, fragrance houses, and contract and packaging manufacturers to bring each individual brand's vision to life. 

Lorne’s expertise lies in leveraging both macro and micro beauty trends to create category creating, speed to market formulas that resonate strongly within the Ulta and Sephora retail environments. His innovation has garnered several industry awards, including Allure Best of Beauty, Cosmoprof Awards Finalist, Oprah Magazine Beauty O-ward, and Refinery 29 Beauty Innovator. 

Prior to joining LBP, Lorne worked in global marketing at L'Oreal USA, as well as R&D and innovation at Estee Lauder on the Clinique brand. He holds a BA in Communications from Boston University and an MBA from New York University Stern School of business. 

Outside of work, Lorne is a certified spin instructor, DJ, and is recently married to his husband Ibon – who lovingly puts up with glitter and hair products all over the house.

Michaela Atkinson & Michelle Belcic
Senior Marketing Manager & VP of Brand Strategy, Dash Hudson
"Instagram 2020: The Latest Trends and Tech to Help Beauty Brands Thrive"

Michaela Atkinson Senior Marketing Manager at Dash Hudson





Michelle Belcic, VP of Brand Strategy at Dash Hudson


Michaela Atkinson has been with visual marketing platform Dash Hudson for three and a half years. In that time she has been fortunate to be an active voice in the evolving landscape of social strategy, and collaborate with some of the world’s most notable brands like Glossier, Vanity Fair, WeWork, and Clique Brands Inc., to share their social media success stories with the world.

Michelle is the VP of Brand Strategy at leading visual marketing platform Dash Hudson. A veteran of the tech space, she honed her marketing chops launching brands like Uber in France, and was thrilled to join Dash Hudson this year whose AI-fueled image technology helps brands like Fresh, Rent the Runway and Kylie Cosmetics unlock their optimal performance level on Instagram. Her daily jam is helping marketing teams use real-time data to understand which images will convert mere followers, to loyal fans. 

Liz Elert
Marketing, SugarBearHair
"Build and Deliver Brand Stories and Experiences that Stand Alone Among the Competition"
Start with Product and Talent

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Liz Elert is an industry Creative + Brand Executive known for incubating and launching white space businesses with global reach in the fashion, beauty and health industries.  Known for inspiring and building high performance teams across product development, creative marketing, digital/social and in-store experience. Responsible for driving growth and awareness globally for SugarBearHair by sharing the brand equity and portfolio of products in a compelling and proprietary way.
Career highlights:
-Founding team member to launch Old Navy and Pink by Victoria’s Secret.  Oversaw and built teams for all creative functions.
-Creative Director CCO roles to oversee all channels + teams for Target, the Honest Company, entire Lbrands portfolio (6 brands).  
-Strategic Marketing roles for start up and established brands:
Soul Cycle, Kenzo, Fossil, Delia’s, Worldco, CATO, Oshkosh B’Gosh, Eames.
-Currently Chief Brand Officer of SugarBearHair, a supplements + wellness brand  launched in 2015.


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