Bit by Bit: Understanding the Impact of Data Analytics on Fundraising Success


FRED TALK: Bit by Bit: Understanding the Impact of Data Analytics on Fundraising Success 
(formerly titled "Show Me the Money!")

$15 AFP members

$25 non-members 

Wednesday, April 10, 2019
8:00am - 10:00am
Kauffman Foundation Conference Center

About the Program 

Join us for another program in our new FRED Talks Series (FundRaising EDucation). 

Data Analytics is all around us – in our finances, the cars we drive, and even influences the shows we watch and music we listen to. For years, major corporations and mom & pop businesses alike have used analytics to track customer behaviors and maximize profits – and it’s no different in the world of fundraising. Data analytics techniques, including advanced statistics and machine learning can be used to monitor and optimize a wide variety of processes within prospect development. During this presentation, Andy Schultz, Director of Analytics at Bentz Whaley Flessner will cover a number of important emerging trends in fundraising analytics and provide actionable tips on how your organization can raise more money and create efficiencies by leveraging the power of data. This informative & interactive session will include topics on forecasting, predictive modeling, unlocking social media data, advanced machine learning algorithms, and optimizing prospect research.

About the Presenter

Andrew C. Schultz is the director of analytics in the BWF Insight practice of Bentz Whaley Flessner. Based in Washington, DC, his areas of specialty include predictive modeling, analytics implementation, metrics for nonprofit fundraising, and constituent relationship management.

He has shared his expertise with a wide range of audiences across the country, including hands-on training sessions and presentations covering predictive modeling, data visualization, engagement metrics and implementation at Apra’s Prospect Development annual conference, the Data Analytics Symposium, the Mid-Atlantic Researcher’s Conference, and at several AFP and Apra conferences. Andy has partnered with a variety of clients from all corners of the fundraising landscape to help improve their prospecting capabilities, including the Boston Children’s Hospital Trust, Harvard Business School, the University of Chicago, the Trust for Public Land, and Lyric Opera of Chicago.

Prior to joining the firm, he was manager of development services at the Elizabeth Glaser Pediatric AIDS Foundation in Washington, DC, and business manager at WINGS for Kids, a nationally recognized after-school program in Charleston, SC. He holds a Bachelor of Arts in History from Hamilton College in Clinton, NY.


  • When

  • Wednesday, April 10, 2019
    8:00 AM - 10:00 AM

  • Where

  • Kauffman Conference Center
    4801 Rockhill Rd.
    Kansas City, Missouri 64110

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