Brand Distillery for Credit Unions-Workshop

To register for the Brand Distillery for Credit Unions - Workshop, choose the 'Register' button in the right-hand top or bottom of the page.

Join us for a hands-on workshop that will help you refine your credit union's brand message and better connect with your community.

Spend some time with other credit union professionals clarifying your brand message. Through storytelling, coaching and collaborative exercises, you’ll learn how to distill your message, increase your reach and transform the outcomes of your credit union's marketing efforts.

  • Identify Your Value — Determine how you can resolve the needs and objectives of your credit union’s customers.
  • Clarify your message — The financial services industry is notorious for talking over consumers’ heads. Start speaking their language, thus improving communication between you and your members.
  • Burnish Your Brand — What are the components of an excellent brand? Clear messaging, value propositions, and calls to action are just a few methods that will increase customer engagement with your credit union’s brand.

Educational Investment:
The Educational Investment is $100. Small CU discount applies!

Registration deadline: Thursday, February 1, 2018
Space is limited with only 20 spots available for this workshop.
This session is open to both Indiana League and Kentucky League affiliates. 

Speaker Bios:

Michael Reynolds is President/CEO of Capital Point Marketing, the premier marketing agency for banks and credit unions. His love of the internet started in 1996 when he founded the company and grew it over time to the modern dynamic digital agency it is today serving clients throughout the U.S.


Prior to earning degrees in both Cello Performance and MIS from Ball State University, Michael studied the cello with a real live Klingon.


Michael is a sought-after professional speaker on the subject of digital marketing. He was the featured speaker at the League's 2016 Marketing Roundtable. He has also presented for sold-out crowds at prominent events such as HubSpot's INBOUND Conference.


Michael enjoys playing tennis, spending time with his awesome wife and son, playing the cello, using only one space after a period and eating lots of sushi.

Garrett Curry
is Brand Strategist at Capital Point Marketing, the premier marketing agency for banks and credit unions. His approach is both artful and empathetic, quickly identifying where a financial institution’s highest value intersects with people’s deepest needs.


His core competencies include messaging, corporate naming, identity development, web strategy and branded environments. His professional background is within both the non-profit and for-profit sector. There, he designed and consulted for several social initiatives that addressed issues, such as human trafficking, food insecurity, pediatric prosthetics, poverty and literacy.


His branding work has appeared internationally and his experience includes extending brands into interior design and online assets alike.

Who Should Attend:

This seminar is for anyone at the credit union responsible for marketing, public relations, or communicating the value of membership to current and potential members.

Agenda (All times are local):

9 a.m. – 9:30 a.m.
9: 30 a.m. – Noon
Noon - 12:45 p.m. Lunch
12:45 p.m. - 2 p.m. Workshop Continues 



Registrations cancelled less than five working days before the session date will be subject to a 50 percent cancellation fee.

If you have a disability requiring special services, contact Stephanie Barker at (317) 594-5341 or prior to the session.


  • When

  • Thursday, February 8, 2018
    9:30 AM - 2:00 PM
    Eastern Time

  • Where

  • Indiana Credit Union League
    5975 Castle Creek Parkway North Drive
    Suite 200
    Indianapolis, Indiana 46250
    (800) 285-5300

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