Presenter: Richard Kaiser
Why do people give to specific organizations and not others? Why are some organizations “top of mind” while others are relatively unnoticed?
Donor loyalty could be one answer, but name recognition could be another. Branding plays an important role in the development process, and understanding what your organization’s brand says may have a dramatic impact on your bottom line.
At February’s AFP meeting, Richard Kaiser from the Ohlmann Group will address the importance of brand awareness and the development process.
Richard Kaiser is a Marketing Strategist, playing an active role in assessing client’s needs and implementing the best means for them to increase their market share. He specializes in assisting clients with understanding how digital marketing and social media can work for them or against them. He plays an active role in the community by serving on the boards for Muse Machine, Dayton Opera, and Generation Dayton and has worked at United Rehabilitation Services. Richard understands nonprofits and how brand messaging can and does affect an organization’s ability to raise money.
Cost: $25 for AFP Members, $35 for guests. Price includes the cost of lunch and free parking in the special events garage.
