B2B Dealer Conference 2017!


Brother Powers Your Creativity!

This year, we are proud to launch “Brother Powers Your Creativity” as our 2017 event theme. The beautiful Orlando Center Marriott gives us the opportunity to showcase this exciting program for you, our dealers.

So please join us and see for yourself all the new innovative products and technology that is sure to power your creativity and ignite your passion for sewing, embroidery, quilting and crafting.

Early Bird Discounts

Save money with our Early Bird Discounts. Register between May 20th - June 6th and SAVE! Early Bird special only $499 per person (regular price $699). This offer expires June 6th at Midnight EDT.

Cost of Registration includes:
  • Product Launch
  • Classroom Sessions
  • Classroom materials
  • Breakfast and lunch (Tuesday - Thursday)
  • Wrap-Party and MUCH, MUCH, MORE!

Housing Deadline
Please note the housing deadline is June 30, 2017 (Midnight EDT) to secure our special price. Book early to secure your rooms.

Learn more


Monday, July 31, 2017, 5:00PM - 7:00PM
Registration in the Grand Registration Rotunda

Tuesday, August 1, 2017, 8:30AM
Product Launch in the Grand Ballroom 7

Thursday, August 3, 2017, 6:00PM - 10:00PM
Back to Business Wrap Party (Mango's Tropical Cafe)

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