Practical Considerations for Running a Successful Children’s Food and Beverage Advertising Campaign
Children’s food advertising is a traditional “hot-button” issue. Advertising in this area gets special scrutiny from the government, consumers and the press.
Find out how to ensure compliant business practices for your food and beverage marketing campaigns to children and how to avoid costly advertising and labeling missteps during this interactive panel. Speakers will discuss current trends as well as how to ensure compliance across multi-media marketing platforms.
Allison Fitzpatrick - Davis & Gilbert LLP
Katie Goldstein - Senior Staff Attorney, CARU, CBBB
Elaine Kolish - Director, Children’s Food and Beverage Advertising Initiative; VP, CBBB
Laura Protzmann - Senior Counsel, Unilever
Contextual vs. Behavioral? When and Where To Add Disclosures? Join industry experts as they examine the effectiveness and the challenges of online advertising, and develop a tight grasp on the rules and regulations surrounding this area.
Todd Ruback - Chief Privacy Officer, Evidon
Dominique Shelton - Alston & Bird LLP
Panelists will discuss the major issues they encounter when marketing movies, television programs, apps and video games to children. This session will also include a discussion on the issues that arise when marketing content that is typically rated by a specific industry group.
Alison Chin - Director, Business & Legal Affairs, The Hub Network Jim Johnston - Davis & Gilbert LLP Don McGowan - General Counsel, Pokemon
for Advertising and Marketing Within CARU Guidelines
In the past few years, CARU has seen an increase in claims-based advertising to children, and advertising that involves sensitive issues such as sales pressure and the like. This session is an advanced discussion on complying with advertising guidelines with an eye towards optimizing creativity. Andra Dallas - Senior Staff Attorney, CARU Gregory Sater - Venable LLP Jonathan Jackman - Legal Counsel, Nestle USA Legal Deparment
Marketing to Spanish-Dominant Latino Children in the United States is exploding. Traditional and new media advertisers are reaching out to this population. However, studies show that food advertising geared toward this audience is more aggressive than its English language counterpart and often does not follow existing self-regulatory codes. This panel will explore the current landscape and cover best practices.
Skype: Joe Zubizarreta - Chief Operating Officer, Zubi Advertising Romina Bongiovanni - Managing Director, Pinta Tina Poturica-O’Neill - Senior Legal Associate, CARU Ambar Chavez - Federal Trade Commission Alex Nogales - President & CEO, National Hispanic Media Coalition
Having a full understanding of the way websites (and apps!) work, is a requirement for any attorney in the online privacy and advertising world. This unique session will help you develop greater knowledge of how websites work, so you can best ensure that your online privacy practices are fully legally compliant.
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