The Certified Collaborative Marketer (CCM)™ credential is the advanced professional certification that with POI and Dr. John L. Stanton at Saint Joseph's University delivers tangible value to CPG/Retail Leaders. It demonstrates your command of the critical sales, marketing, and merchandising collaborative skills demanded by today's evolving Retail/CPG environment to create and optimize; promotional plans, assortments, brand/category/store sales and profits. The CCM is unique among CPG and Retail professional credentials - designed specifically for sales, marketing, and merchandising professionals (e.g.Grocery, Drug, Mass, Club, Dollar).
A Collaborative Marketer understands mutual KPI's (e.g., item/category profit, volume, share, promotion optimization, in stock position, trip and basket volume/profitability), translating into significant advantage for your company, and career advancement for you.
Roles that are considered as candidates for the CCM Program
St. Joseph's University5600 City AvenuePhiladelphia, Pennsylvania 19131
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