| 8:15 AM
- 8:45 AM |
Registration and Networking Breakfast sponsored by Edwards Wildman Palmer LLP
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| 8:45 AM
- 9:00 AM |
Welcome and Introduction
Wayne J. Keeley - Director, Children’s Advertising Review Unit & VP, CBBB
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| 9:00 AM
- 9:30 AM |
Special Update on Behavioral Advertising
Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, will discuss recent developments including recent cases.
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| 9:30 AM
- 10:00 AM |
CARU Year in Review - Hot Button Issues to Consider When Planning an Ad Campaign
The CARU staff will highlight key issues in some of their most important cases over the past year.
Katie Goldstein, Senior Staff Attorney, CARU
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| 10:00 AM
- 10:15 AM |
Beverage Break sponsored by Loeb & Loeb LLP
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| 10:15 AM
- 11:30 AM |
COPPA, Part I - The New Frontier: A Fireside Chat with the FTC
The new COPPA changes will go into effect July 2013. This session will cover each of the changes in depth so that you can prepare your company and clients for any changes they will have to make to their online practices. Liisa Thomas, Partner, Winston & Strawn LLP
Mamie Kresses (via Skype), Senior Attorney, Division of Advertising Practices, Federal Trade Commission |
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| 11:30 AM
- 12:30 PM |
Self-Regulation and Responsible Food Marketing to Children
Self regulation of food marketing has matured significantly since the creation of the Children’s Food and Beverage Advertising Initiative. Nevertheless, the companies that direct food marketing messages to under 18 audiences continue to draw criticism from food advocacy groups. The panel will review the changes in marketing strategies adopted by major marketing companies and the challenges to industry public policy strategies directed at industry standards and the lack of full participation.
Ryan Shadrick Wilson, General Counsel, The Partnership for a Healthier America
Allison Fitzpatrick, Partner, Davis & Gilbert LLP
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| 12:30 PM
- 1:30 PM |
Networking Lunch sponsored by Polsinelli Shughart PC
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| 1:30 PM
- 2:45 PM |
COPPA, Part II – What Can We Expect With the New Rules in Practice?
Panelists will discuss the implications of the new rules as they will apply across different platforms such as mobile media, apps, and websites.
Seth Rose, Associate, Loeb & Loeb LLP
Joi Podgorny, Director of Community Engagement, Smart Bomb Interactive
Katie Ratte, Assistant General Counsel, The Walt Disney Company
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| 2:45 PM
- 3:45 PM |
The Rules of the Game: Many Will Enter, AND All Will Win…
…If you know the rules of sweepstakes, contests, and promotions for children. This panel will cover the nuances of each of these categories, with a focus on our youngest consumers.
Alan Friel, Chairman, Media & Technology Practice Group, Edwards Wildman LLP
Stevan Levy, VP of Productions & Global Operations, Kabillion
Jeanette Neumann, Manager, Standards & Practices, Mattel, Inc.
Cynthia Nishimoto, SVP, Business & Legal Affairs, Bandai America, Inc.
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| 3:45 PM
- 4:00 PM |
Beverage Break sponsored by Loeb & Loeb LLP
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| 4:00 PM
- 5:00 PM |
Claim Substantiation: It’s Not Just For Adults Anymore
CARU has recently seen an increase in claims-based advertising to children. Hear about the latest cases, and learn how to steer clear of potential problem areas.
Matthew D. Gold, Staff Attorney, Federal Trade Commission
Andra Dallas, Senior Staff Attorney, CARU
Gregory J. Sater, Partner, Venable LLP
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| 5:00 PM
- 5:00 PM |
Adjourn
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