The Leading Negotiation Training for Real Estate Professionals
Receive 12 MCE Hours & The CNE Designation When You Take the First Step Towards Becoming a Negotiation Expert
Latest research shows that email is the least effective way to communicate. And yet every single real estate agent is expected to negotiate by email. Learn how to maximize your effectiveness, and avoid pitfalls when you negotiate by email.
What consumers want the most
is negotiation skills:
According to “Game Changers: The Unfounded Fears and Future Prosperity of the Residential Real Estate Industry” (published in April, 2014) negotiating is the #1 service wanted by consumers. Overall, consumers gave real estate agents a negative score for the service of “help negotiate the price”.
Use your negotiation training to stand out from the crowd, and show real value to your buyer clients. See how this top producing agent gained the edge to take her business to the next level.
Here's How the MCNE Works ...
The Master Certified Negotiation Expert (MCNE) designation is the premier negotiation designation in real estate. You start by earning the most popular negotiation designation in real estate, the Certified Negotiation Expert (CNE) designation. Both designations are powerful marketing tools for your business (and there are no annual or renewal fees!)
Complete all three CNE courses in any
order to earn your MCNE Designation
CNE 1: Certified Negotiation Expert (CNE) designation course with Foundational and Advanced Negotiation and Persuasion Strategies
CNE 2: Advanced Negotiation Techniques for Buyer's Agents, and Expert Written Negotiation Guidance
CNE 3: Advanced Negotiation Techniques for Seller's Agents, Cultural Factors in Real Estate Negotiations, and Negotiating Across Generations in Real Estate
Don’t take our word for it – here is a testimonial from an actual buyer who used a MCNE agent to purchase their home.
Better results, greater satisfaction, more business, more money
– just some of the negotiation skill benefits.
This two-day course also includes:
Competitive Win-Lose Hard Bargaining vs. Collaborative Win-Win Negotiating
Understand the differences in these two classic approaches and how to use both approaches to get the best outcome for your client and yourself.
Psychology of Buying
Learn how the brain makes purchase decisions and how you can impact both sides of the brain in the decision making process
Scientifically proven persuasion approaches that increase your success rate at influencing others; includes scripts for real estate negotiation situations that utilize these proven persuasion approaches.
CNE Model and Planning Guide
Learn how to proactively plan your real estate negotiations for success.
See how these principles and approaches are applied in real estate negotiation situations in all kinds of markets.
Skill Practice/Role Plays
Get a chance to practice your new skills in a safe environment that will increase your success in the real world.
Group Discussion Topics
Innovative and creative approaches are discussed by small and large groups that will help take your business to new levels.
Top agents are continually honing their skills. Don’t miss THE training that makes a difference and gives you the confidence you need to boost your career
Getting their offer picked over the competition is something top agents have mastered, and practice well.
Click below to watch a short video on "Top 7 Tips to Get Your Offer Accepted:
*Check-in begins 30 minutes prior to start time*
HAR Early Bird Price: $279
HAR After Early Bird Registration Fee: $329
Regular Price: $349
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