Healthcare chief marketing officers (CMOs) are vital to the industry-wide transition to value-based care, population health, consumer engagement, and data-based decision making.

Modern Healthcare is proud to welcome chief marketing officers (CMOs) and senior marketing executives to its annual Strategic Marketing Conference and IMPACT awards ceremony presented in collaboration with Advertising Age.

Healthcare organizations are focusing on the consumer. An emerging healthcare consumer —diverse, fragmented, with high expectations and little patience for anyone unable to keep up with their shifting expectations and demands.

Savvy healthcare marketers have already proven their value in multiple arenas. They have embraced the customer experience model and are viewing social media as less of a strategy than a channel.
Data analytics has turned big data into a marketer’s goldmine, while video and live streaming have emerged as go-to channels for millennial engagement.

Content has upheld its kingly status via new forms of brand storytelling, while some marketers have decided to go all mobile all the time.

But feel-good storytelling and mobile connectivity are not enough for the senior healthcare leaders and decision-makers. They want marketing data and insight before, during and after a campaign to validate ROI.
They are looking for insight and guidance on the new and emerging challenges facing healthcare marketers. They need the information available in Modern Healthcare’s 2017 Strategic Marketing Conference.

*These events are co-located but do require separate registrations. If you plan to attend both, please select the "Combo" Registration.

Details

  • When

  • Tuesday, November 7, 2017
    8:30 AM - 9:30 PM
    Central Time

  • Where

  • The Kimpton Gray
    122 W Monroe Street
    Chicago, Illinois 60603

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