Real Time Advertising Academy: Programmatic Workshop from Quantcast and the 4A's.This DFWIMA Programmatic Workshop is powered by Quantcast’s Real-time Advertising Academy, and was developed specifically to educate marketers on the critical components within the ever-evolving world of programmatic. The workshop is a two-hour session that includes a deep dive into the media ecosystem, an explanation of different programmatic models and the importance and role of data. You'll learn how to speak intelligently about Real-time Advertising and strategies at a high level. This training is a great opportunity to freshen up your knowledge, ask questions and interact with you peers over breakfast and coffee! All Marketers and your teams are invited to this event! Valet parking at the Westin is also complimentary.
Wednesday, February 22, 2017 9:00 AM - 11:30 AM
Interstate Batteries Corporate Headquarters12770 Merit DriveDallas, Texas 75251
The Real-time Advertising (RTA) Academy is an educational program for industry professionals to understand the language, tools and processes of the online advertising ecosystem.
Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. In our last decade working with publishers, advertisers and agencies, we've come to realize how important always-on education is to understand the technology and platforms required to not only do our jobs well, but also develop career skills to take us to the next level.
Get Involved and freshen up on your online advertising skills!
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