Conceptual Selling® - 06-07 Aug 2018 - Melbourne

Every interaction with a customer is too important to leave to chance. Conceptual Selling® Customer-Focused Interactions helps salespeople better prepare for their time with customers. The result is purposeful meetings and win win outcomes.

To maintain a highly-competitive sales force, every interaction with customers must be conducted to either move an opportunity forward or improve the relationship. This program enhances how salespeople execute in all of their interactions with customers, whether a scheduled multi-attendee meeting or an impromptu one-to-one. Anytime a salesperson meets with a customer, there are two processes happening simultaneously. While salespeople
have typically been trained to focus on the selling process, from the customer’s perspective there is also a buying process that must be recognized and understood. Solving the misalignment between these two processes is an outcome of Conceptual Selling® Customer-Focused Interactions.