Thursday, February 9, 2012

7:15 am
Conference Registration Opens 
7:15 – 8:30 amWorking Breakfast

Guest Speaker:
Nitesh Chawla, Associate Professor, Computer Science and Engineering - University of Notre Dame 

8:30 am
IBF Welcome and Conference Announcements

8:30 – 9:15 am The Health & Wellness Ecosystem:
The Changing Landscape of Healthy Living

  • Consumer demand
  • Retailers changing business models
  • Large CPGs repositioning their product portfolio
  • Entrepreneurs are launching new companies

John Giannuzzi, Managing General Partner - Sherbrooke Capital

Tom Blair, VP Business Development - Nestle Purina
James Richardson, SVP - Hartman Group
Paul Nardone, CEO - Immaculate Baking Company
David DeSouza, General Manager – Kashi
Andre Mesropian, Account Executive - J Brass Company

9:15 – 10:30 am
Taking Advantage of Now:
The Consumer Health & Wellness Scene

  • Lifestyle Innovation: defining successful business models
  • Opportunities on the horizon for corporates and investors
  • Innovation Partnering: strategic alliances at work to maximize consumer health & wellness appetite
  • Moving Goalposts: Market assessment to increase product pipelines

Will Rosenzweig, co-founder and Managing Director - Physic Ventures


Mark Murrison,
President, Marketing and Innovation - MDVIP
Jack Young, Senior Investment Manager - Qualcomm Ventures
Mark Kapcynski
, Corporate Development - Experian Consumer Direct
John Deedrick, Managing Director - Linn Grove Ventures
Ashwin Ram, 
Research Fellow & Area Manager of Socio-cognitive Computing, PARC a Xerox company

10:30 – 11:00 am
Morning Refreshments and Networking Break

11:00 – 11:45 am
The Consumer Health Movement:
How Payers are Adopting and Adapting
  • Consumer-directed insurance
  • In-provider consumer interaction

Lisa Suennen, Managing Member - Psilos Group Managers LLC

Guest Speaker:
Richard Migliori, M.D., Executive Vice President - Health Services UnitedHealth Group,
Chief Healthcare Officer - UnitedHealth Group Alliances 

11:45 – 12:30 pm Storytelling in Health & Wellness Innovations:
IDEO/Shop-Well Case Study

  • Brian and Dennis will discuss the details of ShopWell's initiation at IDEO, and its business of enabling customers to shop for healthy food options. 
  • Dennis will then touch on two other start-ups that IDEO has initiated and on a number of specific client projects worked on all in the wellness and lifestyle behavior change business arena. 

Guest Speakers:
Dennis Boyle, Founding Member and Partner - IDEO
Brian Witlin, Co-Founder and CEO - Shopwell

12:30 – 2:00 pm
Luncheon Reception with Keynote Presentation

Keynote Presentation:
Government's Role in Driving Health and Wellness Reform

Guest Speaker:
Herb Schultz, Director of Health & Human Services - Region 9

1:45 – 2:00 pm
Dessert Break 

2:00 – 3:00 pm

Health & Wellness Showcase
Pre-selected,VC-backed emerging growth companies impacting the ‘health&wellness’ landscape will demonstrate and showcase their businessmodelfor innovation partnerships and strategic investments.

Showcase Chairman:
Ilya Nykin, Managing Director - Prolog Ventures

Companies Presenting:
Keith Messick, CMO - KEAS
Martin Watson, CEO - SeeChange Health
Jason Langheier, Founder - Zipongo
Zack Lynch, CEO - HealthRally
Bryant Guffey, CEO - ZetrOZ LLC
Tom Henke, CEO – QuickCheck Health

3:00 – 3:30 pm
Afternoon Refreshment and Networking Break

3:30 – 4:15 pm The Future of Personalized Health & Wellness:
Best Practices Examined to Provide Growth & Competitive Advantage

  • How to motivate and engage
  • Strategies for making healthy options more accessible

Michael Critelli, CEO - Dossia

Dana Mead, Partner - Kleiner Perkins Caufield & Byers 
Mary Muller, VP of Marketing and Strategy - Navigenics
Eric Zimmerman,
 CMO - RedBrick Health
Roy Ziegler, Venture Partner - Chrysalis Ventures

4:15 – 5:00 pm
Consumer Anthropology & Digital Health:
How Analytics can Drive Deeper Content Engagement
Digital technologies including mobile platforms and social media are transforming consumer health and wellness. The goal is to develop and deploy these new tools to influence patient and consumer behavior for the better.
  • Gain a deep understanding of consumer sentiment and intent
  • Provide relevant content back to our target audiences
  • Engage in a meaningful dialogue as patients transition to an active role in the management of their health and wellness
Dirk Lammerts, MD, Managing Director, Digital Health - Burrill & Company

Malcolm Bohm, CEO – LiquidGrids
Paulo Simas, Chief Creative Officer - WCG

5:00 – 6:30 pm
Wine and Cheese Reception