Summary

PR Newswire, in cooperation with Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies.

This half-day conference will feature case studies and insightful examples of how organizations effectively connect with customers, prospects, partners, and members of the media through a 360-degree approach to content marketing.

Join thought leaders from today's top companies as we discuss:

• Ways in which communicators are engaging their key audiences through social media
• The key fundamentals of an agile approach to communications
• How brands are effectively using content strategy and content marketing to attract and retain customers and prospects
• Best practices for curating and distributing content via multiple channels
• How organizations are measuring their content marketing and communications strategy