Coordinators Club: The End of the Easy Button | How the Maturation of Digital Affects Marketing Strategies


It’s time to face it: the ecosystem of digital is becoming mature. When digital marketers talk about 'trends' these days, they talk less about new technologies, emerging social media platforms, or SEO tricks and more about using strategy and data to better leverage already familiar tools and techniques.

Join your colleagues and peers for an overview of what got a lot of buzz in 2018 and a look ahead at changes taking place in digital realm. Most importantly, gain insight on which of these trends is most important for your firm.

Specific trends include:
• Big data and machine learning
• Voice search and digital assistants
• The rise of influencer marketing

Use what you already know about your clients and firm to thrive on the web. Success in digital marketing starts with an audit to assess your firm's service offerings and your current or desired clients to inform a strategy for where to place your resources in various digital marketing channels. These channels include:
• Your website
• Social media
• Paid advertising

Presented by: David Hitt, Founder & President - Splat, Inc.

Registration includes a light breakfast.





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