Note: This training is mandatory for all Event Cloud Direct Sales Reps. OnArrival will be used to verify your participation. Cvent has an incredible opportunity to engage with Corporate Event Marketers and help them transform their User Conferences and achieve real business results. In this sales enablement workshop, you will be immersed in the corporate event marketing function and how a user conference is planned from beginning to end. In follow the next session we will focus on roadshows. Through this immersion, you will be able to understand the key challenges and critical pain points that your customers face and be able to speak their language during your expansion conversations. Additionally, you will be able to understand how our Event Platform maps to specific challenges and pain points based on marketing personas. Specific learning objectives are below.• Understand the Event Marketing functions, industry trends, goals and personas.• Understand the user conference components, key challenges, project plan, and critical roles. In subsequent trainings we will cover roadshows and smaller recurring customer events.• Understand how the Event Platform maps to user conference challenges and requirements.• Be able to demonstrate your knowledge of event marketing functions, event marketing personas, user conferences, and event platform value messages in the context of expanding your accounts to incorporate your customers large user conference across the Cvent Platform. Date and Time: Tuesday 10/25, 8am-11am EST
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