Consumers continue to spend more time and perform more transactions online, so your institution needs to effectively advertise using online media. However, there are overlapping regulatory and best practice guidelines to ensure your marketing is compliant. From remarketing and cookie advertising campaigns to Facebook promotions or auto-dialer telephone campaigns, your institution must successfully manage the risks of tech-based marketing before jumping in with both feet. Further, the potential for claims of unfair, deceptive, or abusive acts or practices (UDAAP) increases the need to use upfront, clear, and transparent marketing practices. This webinar will identify common issues and outline how to use technology in a compliant manner to reach new and existing consumers.
ABOUT THE PRESENTER – Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He has intimate knowledge of the operational issues facing financial institutions and the best practices they can follow to reduce compliance, strategic, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.
This informative session is designed for marketing teams, social media specialists, operations staff, and compliance and audit personnel.
This webinar is being hosted through a national webinar provider. Wisconsin state law will not be addressed.
Tuesday, December 13, 2016 2:00 PM - 3:30 PMCentral Time
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