Many B2B companies build reputations on in-person connections, whether that’s part of what they actually sell, or the customer service they provide. So in a world where direct mail, and maybe even faxes are still used, does an online community make sense?
In the Dec. 13 morning workshop, Becky Benishek, Social Media & Community Manager for the Crisis Prevention Institute, will show you how it can. From “Let’s try it!” to “This is actually working,” Becky will share how CPI’s online instructor community, built on the Yammer platform, serves as a valuable tool for its customers. She’ll share engagement strategies and behind the scenes analytics. Special guest Julie Porter brings additional insight into how an online chapter group helped build an offline presence – and vice versa!
In this morning workshop, you’ll learn how you can build or optimize your digital communities, including:
· Key considerations when getting started with an online community
· How to make sure the customer community is really about your customers
· Tools to measure engagement and effectiveness
· Examples of how to leverage online and offline worlds
About Becky Benishek
Becky Benishek is the Crisis Prevention Institute's (CPI) Social Media & Community Manager for all internal and external social platforms. In her role, she guides and connects CPI’s employees as well as its global customers, partners and advocates with all the awesome that CPI has to offer.
Becky drives engagement on CPI’s Yammer employee network and two customer networks that offer professional development, strategies and best practices to people supporting individuals with special needs, no matter where they are in the world. She is also a Microsoft MVP and a frequent contributor to Microsoft's Office 365 Yammer network, sharing her challenges and successes to help others get through theirs. Connect with Becky at @bbenishek.
Tuesday, December 13
7:30 – 7:45 a.m. Networking and breakfast
7:45 – 8:45 a.m. Presentation
8:45 – 9:00 a.m. Q&A
161 S. 1st Street
Milwaukee, WI 53204
Ascedia is located at the northwest corner of 1st Street and Pittsburgh, at the south end of the Third Ward. The building is located across the street from Colectivo Coffee.
There is ample street parking within a block radius of the office. Please take the main lobby elevator to the third floor reception area for registration.
Registration costs and deadline
Early bird (Register by December 6) — Member: $20, Non-member: $30
General registration — Member: $30, Non-member: $40
BMA Milwaukee VIP Visionaries — attend for free!
(For more information about the new BMA Milwaukee VIP Visionary exclusive opportunity click here.)
Tuesday, December 13, 2016 7:30 AM - 9:00 AM
Ascedia161 S. 1st StreetMilwaukee, Wisconsin 53204
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