Designing Your Company’s Customer Experience to Gain Competitive Advantage

Designing Your Company's Customer Experience to Gain Competitive Advantage is a pre-conference offering for Manufacturing Matters! 2019. There is a $50 fee to attend this session.  If you attend this session and the Building A Lead Generation session, lunch will be provided.

Price, quality and lead-time used to be the only ways a supplier/manufacturer could gain sustained competitive advantage. But the ease and convenience of digital tools and devices have raised customers’ expectations of how business can be conducted. Now, “customer experience” is the new battlefield where your company can stand out and gain an edge. 

In this workshop, you will be introduced to a structured framework and methods for establishing a superior experience at when it matters most to your prospects and customers. We will explore customer personas, journey mapping, journey metrics and overall “customer experience” critical success factors. You will take-away actionable tools and insights to help you take your company’s customer experience to the next level.