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  • Tuesday, February 27, 2018
    • Tuesday, February 27, 2018
    •  
      8:00 AM  -  9:00 AM
      Breakfast & Registration
      9:00 AM  -  9:20 AM
      Welcome: Initiate DOWNLOAD
      9:20 AM  -  9:30 AM
      Digital Intelligence
      9:30 AM  -  10:25 AM
      #AD: Risks and Recommendations for Branded Content

      In today’s digital world, consumers increasingly ignore – or are not even exposed to – traditional advertisements. To recapture eyeballs, advertisers from all industries have turned their attention to “branded content" – integrating their brand story into entertainment content, media publications, social media posts, and events that are more organic and feel less like advertising.

      Branded content provides new revenue streams to media outlets, production companies, and studios and can help strengthen the connection between brand and consumer. But such content also creates litigation and regulatory compliance risks, as well as the potential for consumer backlash. This interactive session will identify the risks of creating or sponsoring branded content and will provide practical guidelines for both content creators and advertisers, including:

      • When does branded content constitute commercial speech, and why does that matter?
      • Right of publicity, fair use, and other production clearance issues
      • Compliance with FTC guidelines and other disclosure requirements
      • Litigation involving brand integration deals and content



      PANELISTS

       

      MODERATOR

      10:25 AM  -  11:20 AM
      REFRESH & RENEW: Disclosure Requirements for Automatic Renewal of Digital Subscriptions

      While subscriptions have long been available for physical products and analog services, digital platforms have sparked a rise in the “subscription economy.” Businesses increasingly seek to engage customers in long-term relationships for digital content and services. By securing consumers into monthly or annual subscriptions, companies generate recurring revenue for digital content (print publications, music, television programs, and motion pictures) and technology services (interactive games, software, applications, cloud storage, and mixed delivery/e-commerce packages such as Amazon Prime).

      These services typically ask consumers to agree to auto-renewal provisions and to authorize new fee charges on your credit card to automatically renew each month, year, or other defined period. But companies need to carefully provide adequate notice to consumers of the renewal terms, which trigger a myriad of federal and state laws and can expose subscription providers to government investigations and class action lawsuits. In this session, advertising law and consumer-protection experts will guide you through:

      • Federal and key state laws that govern automatic renewal of subscriptions
      • Advertising and consumer-protection requirements for consumer opt-ins and negative options
      • Best practices for providing adequate disclosures to consumers
      • What to do if you are faced with an FTC or state attorney general investigation or consumer class action lawsuit


      PANELISTS

      MODERATOR

      11:20 AM  -  11:35 AM
      Break
      11:35 AM  -  12:30 PM
      EQUALITY ONLINE: Discrimination Issues in the Digital World and Sharing/On-Demand Economy

      The push for equality has moved online, as anti-discrimination and employment-related laws are now being applied to operators of websites, mobile applications, and sharing and on-demand economy platforms. Two issues confronting the digital world are

      1. Discrimination in the sharing/on-demand economy: What can sharing and on-demand economy platforms do to prevent racial and other discrimination against users (such as car drivers, home rental hosts) or on-demand service providers?

      2. Employment issues in the sharing/on-demand economy: Are individuals who provide services using third-party platforms (such as dog sitters or child care providers) employees of the companies that provide the platforms? What can platforms do to reduce the risk of such a finding while enhancing the safety of their users?

      In this thought-provoking session, leading experts will discuss these equality challenges and

      • The legal landscape: What the courts and legislative bodies are doing
      • What may be coming down the pike from regulators and advocacy groups: What to expect and how best to respond
      • Practical steps companies can take to address anti-discrimination and employment laws as they operate in the digital age: Practical ways to avoid additional risk

      PANELISTS

      MODERATOR

      12:30 PM  -  1:30 PM
      Lunch
      1:30 PM  -  2:25 PM
      A MIND OF ITS OWN: Business, Legal, and Ethical Issues with Artificial Intelligence

      Artificial intelligence (AI) and machine learning are no longer a sci-fi fantasy. Their era has arrived with computer systems already performing tasks that normally require human intelligence – such as virtual personal assistants (like Alexa on Amazon’s Echo device), newswriting bots, and automated digital shoppers. This new frontier will continue to expand – as technological leaps will bring AI-powered autonomous vehicles, robot interviewers, fraud detection, smart contracts, medical diagnostics, and countless more applications. Become better prepared for the mind-blowing AI era by learning about:

      • Trends and business use cases for AI technology 
      • How legal concepts will apply to action taken by AI processes
      • Privacy & security issues triggered by AI
      • Employment, discrimination, and litigation issues triggered by AI
      • AI tools in the practice of law
      • AI “morality”


      PANELISTS

      MODERATOR

      2:25 PM  -  3:20 PM
      FACE THE MUSIC: How to Navigate Digital Music Licensing

      Music makes the world go 'round – including in digital worlds. In every industry sector, companies increasingly face music-usage issues as they create more digital video content, live-stream events, and run promotional campaigns. But music licensing can be confusing, raises new complexities in the digital age, and has triggered numerous lawsuits. This session will help you better understand music licensing and avoid legal battles by covering:

       

      • An overview of music rights and licenses
      • Unique issues with music in the digital world
      • Practical tips for music clearance
      • Litigation trends in digital music and how to avoid them

       


      PANELISTS

        

      MODERATOR

      3:20 PM  -  3:35 PM
      Break
      3:35 PM  -  4:50 PM
      THOUGHT LEADERS ROUNDTABLE: Digital Trends Changing Business

      An interactive roundtable of thought leaders will close the day at DOWNLOAD. Hear professionals from diverse industries talk about how latest digital trends affect their industries, transform their business models, and provide new revenue opportunities.

       

      PANELISTS

       

      MODERATOR

      4:50 PM  -  5:15 PM
      DOWNLOAD Complete
      5:15 PM  -  6:30 PM
      Cocktail Reception
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