Marketing departments are constantly finding new ways to use technology to reach customers but need to stay on track with the law. This session will help you understand the latest technologies for online ad and device tracking and marketing to consumers, the rules for using these technologies, and how to minimize legal risk. Through an interactive discussion and online demonstration, you will learn how your organization can make the most of advances in technology, including:
All businesses now create and host online content on their websites, mobile apps, social media and other digital platforms. That means every company has exposure to content liability risks that media and entertainment companies have faced for years. This session will provide practical guidance to navigate the thicket of copyright, trademark, privacy, right-of-publicity and defamation issues when businesses host online content. Special focus will be given to emerging risks from new technology capabilities such as:
Digital technology and data exponentially expand the ability to reach consumers. But they have also increased the risk of consumer class action litigation. Leading litigators will advise how businesses can avoid litigation exposure by reviewing top class action trends involving:
When the bitcoin cryptocurrency first appeared seven years ago, few expected that its implications would stretch beyond virtual currency and online payments. Yet over the past few years, the underlying framework that powers bitcoin – known as blockchain technology, has spawned intense investment and development for usage across diverse industries.
A blockchain is a decentralized, distributed ledger of transactions that have been verified using cryptographic functions. Technology innovators are exploring how to use this concept of distributed networks – which eliminate “middlemen,” – for applications that can transform many industries from media and entertainment, online advertising, e-commerce, the supply chain, the Internet of Things, energy grids, and insurance.
This session will educate you about this exciting shared future, as the panelists discuss:
Virtual reality is the “it” technology. While not surprising, early adopters are games and adult entertainment, and virtual reality is being used to enhance storytelling, allowing a user to share a day in a refugee camp, swim the Great Barrier Reef, or have VIP seats to Hamilton. Virtual reality and augmented reality also have the promise to transform many industries beyond entertainment – with other uses of the technology including the ability to give instant access to information, remove screens from our desks, and offer new ways to socialize and explore our surroundings.
Find out where we are now, what’s coming, and what the legal issues will be as companies in all sectors explore the new virtual reality.
China has experienced a digital transformation and now has the world’s largest population of digital consumers. The country has more than 600 million internet users, with 500 million of those on mobile devices, with still much more room to grow. This has led to increasing demand for an array of digital services, such as social networking; instant messaging; e-commerce and online shopping; mobile payments; online auction portals; and even cloud services. For the modern Chinese consumer, technology has created a digital way of life.
No surprise. Global companies eye China — and its booming digital consumer base — as an important growth market for their products and services. This two-part session will provide guidance on how U.S. companies can do business and navigate challenges in China’s digital ecosystem. Part 1 features a Q&A chat with Gary Locke, former U.S. Ambassador to China, former U.S. Commerce Secretary and former Governor of Washington state — who will share unique insight from his years of experience interacting with the Chinese government. This will be followed by a roundtable with leading in-house counsel. Throughout their discussions, Gov. Locke and the panelists will examine: