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  • Wednesday, October 25, 2017
    • Wednesday, October 25, 2017
    •  
      8:00 AM  -  9:00 AM
      Breakfast & Registration
      9:00 AM  -  9:20 AM
      Welcome: Initiate DOWNLOAD
      9:20 AM  -  9:30 AM
      Digital Intelligence
      9:30 AM  -  10:25 AM
      BRAND NEW WORLD: Legal Issues with Brand Integration and Branded Content

      In today’s short-attention span digital world, consumers increasingly scroll past or ignore traditional display ads. To re-capture eyeballs, advertisers from all industries now spend over $44 billion each year in “content marketing” – integrating their brand story into entertainment content, web video series, media publications, and social media posts that are more organic and feel less like advertising. Brand integration projects also provide new revenue streams for media outlets and producers who get paid by advertisers to create and distribute the content.

      But branded content also creates litigation and regulatory compliance risks. This interactive session will help both advertisers and content creators navigate exposure risks in this brand new world, including:

      • When is branded content commercial speech or non-commercial speech?
      • Right of publicity, intellectual property, and other production clearance issues
      • Compliance with FTC Endorsement and Testimonial guidelines, advertising disclosure and truth-in-advertising laws
      • Litigation involving brand integration deals and content


      PANELISTS

      MODERATOR

      10:25 AM  -  11:15 AM
      FACE THE MUSIC: How to Navigate Digital Music Licensing

      Music makes the world go round – including in digital worlds. In every industry sector, companies increasingly face music-usage issues as they create more digital video content, live stream events, and run promotional campaigns. But music licensing can be confusing, raises new complexities in the digital age, and has triggered numerous lawsuits. This session will help you better understand music licensing and avoid legal battles by covering:

      • An overview of music rights and licenses
      • Unique issues with music in the digital world
      • Practical tips for music clearance
      • Litigation trends in digital music and how to avoid claims



      PANELISTS

      MODERATOR

      11:15 AM  -  11:30 AM
      Break
      11:30 AM  -  12:30 PM
      NOT CHILD’S PLAY: Digital Marketing and Sales of Children’s Products and Services

      Digital platforms are effective ways to reach children, market products, distribute content, provide interactive services, and offer games. But this demographic market is not child’s play and requires attention to unique sensitivities. Panelists will discuss unique challenges when conducting business related to children online, including:

      • Digital marketing to children
      • Contractual consent for legal terms and purchases by kids
      • Current issues with COPPA compliance and children’s privacy
      • Product safety issues with digital devices and online services
      • Internet safety, parental controls, and managing children’s use of digital devices and online services



      PANELISTS

      MODERATOR

      12:30 PM  -  1:30 PM
      Lunch
      1:30 PM  -  2:25 PM
      EQUALITY ONLINE: Accessibility & Discrimination Issues in the Digital World

      The fight for equality has moved online, as anti-discrimination laws are now being applied to operators of websites, mobile applications, and sharing and on-demand economy platforms. Two issues confronting the digital world are:

      • Online accessibility: Do website and mobile application operators have obligations to make their products, services, video programming, content, and digital communications systems accessible to persons with disabilities?
      • Discrimination in the sharing/on-demand economy: What can sharing and on-demand economy platforms do to prevent racial and other discrimination against users by shared resource (such as car drivers, home rental hosts) or on-demand service providers?

       

      In this thought-provoking session, leading experts will discuss these equality challenges and:

      • The legal landscape
      • What may be coming down the pike from regulators and advocacy groups
      • Practical steps companies can take to address disability and anti-discrimination laws as they operate in the digital age



      PANELISTS

      MODERATOR

      2:25 PM  -  3:15 PM
      REFRESH & RENEW: Disclosure Requirements for Automatic Renewal of Digital Subscriptions

      While subscriptions have long been available for physical products and analog services, digital platforms have sparked a rise in the “subscription economy.”  Businesses increasingly seek to engage customers in long-term relationships for digital content and services. By securing consumers into monthly or annual subscriptions, companies generate recurring revenue for digital content (print publications, music, television programs, and motion pictures) and technology services (interactive games, software, applications, cloud storage, and mixed delivery/e-commerce packages such as Amazon Prime).

      These services typically ask consumers to agree to auto-renewal provisions, to authorize new fee charges to your credit card, and to automatically renew each month, year or other defined period. But companies need to carefully provide adequate notice to consumers of the renewal terms, which trigger myriad federal and state laws and can expose subscription providers to government investigations and class action lawsuits. In this session, advertising law and consumer protection experts will guide you through:

       

      • Federal and key state laws that govern automatic renewal of subscriptions
      • Advertising and consumer protection requirements for consumer opt-ins and negative options
      • Best practices for providing adequate disclosures to consumers
      • What to do if you are faced with an FTC or state attorney general investigation or consumer class action lawsuits

       



      PANELISTS

      MODERATOR

      3:15 PM  -  3:30 PM
      Break
      3:30 PM  -  4:45 PM
      A MIND OF ITS OWN: Business, Legal, and Ethical Issues with Artificial Intelligence

      Artificial intelligence (AI) and machine learning are no longer a sci-fi fantasy. Their era has arrived with computer systems already performing tasks that normally require human intelligence – such as virtual personal assistants (like Alexa on Amazon’s Echo device), newswriting bots, and automated digital personal shoppers. This new frontier will continue to expand – as technological leaps will bring AI-powered autonomous vehicles, autonomous construction machines, smart contracts, stock trading prediction systems, supply chain management, medical diagnostics, and countless more applications. Become better prepared for the mind-blowing AI era by learning about:

      • Trends and business use cases for AI technology
      • How will contract, agency, intellectual property, tort, and other legal concepts apply to actions taken by AI processes?
      • The potential impact on the legal services market
      • Employment, discrimination, and litigation issues triggered by AI
      • Ethical issues with AI



      PANELISTS

      MODERATOR

      4:45 PM  -  5:15 PM
      DOWNLOAD Complete
      5:15 PM  -  7:00 PM
      Cocktail Reception
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