E Design 2020: Accelerating Utility Innovation for the New Energy Consumer

 testimonials-quoteWe cannot solve problems by using the same kind of thinking we used when
     we created them. 
     —Albert Einstein


The E Design 2020 conference is a first-of-its-kind event focused on creating utility products, services, and experiences for the customer of today and tomorrow, facilitated by design experts from outside the utility space as well as forward-thinking utility leaders. Our objective is nothing short of creating a path to the utility customer portfolio of the future. This two-day, immersive gathering will highlight innovative approaches and design-thinking experiences from a variety of industries to show you how these strategies can be applied at your utility. You’ll learn how a shift in culture can start with empathy for your customers.

“Deep empathy for people makes our observations powerful sources of inspiration. Being human-centered is at the core of our innovation process.” —David Kelley, Founder, IDEO

Design thinking creates new ways of problem-solving, new approaches to revealing customers’ underlying needs, and new methods of developing products and services through rapid prototyping. At the E Design 2020 conference, we’ll leave our comfort zones, uncover high-potential partnerships, and discover ways to embrace technological changes that will affect residential and nonresidential customers.

Utilities can employ design thinking when:

  • Developing new solutions for solar and other distributed energy resources (DERs)
  • Creating offerings for the smart home
  • Improving demand-side management program effectiveness and participation
  • Creating different and superior omnichannel customer experiences
  • Discovering new revenue-generating products and services that customers actually want

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” —Albert Einstein

Who should attend:

The E Design 2020 conference will attract utility professionals who constantly seek envelope-pushing ideas and concepts and who have a relentless focus on meeting the current and future needs of their customers. Attendees will hail from a wide variety of utility departments, including:

  • Strategy
  • Customer Experience
  • New Product/Service Development
  • Demand-Side Management
  • DERs/Solar/Electric Vehicles/Emerging Technologies

Attendance at this event is limited to representatives of utility companies and a selected group of innovative technology companies. Utilities interested in sponsoring the event or a group rate, please email us or call 1-800-ESOURCE (1-800-376-8723).


  • When

  • Tuesday, May 9, 2017 - Thursday, May 11, 2017

  • Where

  • Hyatt Regency San Francisco
    5 Embarcadero Center
    San Francisco, California 94111

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