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CHLA and AAHOA have partnered to present you a hands-on digital marketing seminar that gives you a comprehensive look at content strategy, maximizing ad opportunities, utilizing data analytics, reputation management, and more. Bring your laptop and plan to engage with industry experts.

Presenters to include:

Kelsey Miller, Corporate Director of Digital Marketing, Woodside Hotel Group
Tomo Kakegawa, Corporate Director, Revenue Management & Digital Marketing, Access Hotels & Resorts
Tammie Carlisle, Head of Hospitality, Milestone, Inc.
Kumi Shafer, Director of Customer Success, North America, Revinate

 Topics to include:
  • The impact of online reputation on digital marketing.
  • Data driven strategies that deliver results:
    • The top 3 KPIs
    • Common pitfalls of interpreting the data
    • Measuring the guests journey
  • A website health check.
  • When to do market it yourself or hire a third-party expert.
    • Low cost or no cost tools & technology that move the needle
  • Content - best practices by channel (organic, website, social and paid).
  • Paid Search
    • Maximize ad opportunities
    • Attribution models
    • Understanding campaign cannibalization
  • Revenue Management and Digital Marketing – Gain synergy between these teams. 

 Who should attend?

Hotel owners, directors/managers of digital marketing, revenue or sales & marketing, other digital marketing personnel, general managers or anyone in charge of the hotel digital marketing campaigns and online presence. 

 


 


  • When

  • Tuesday, October 1, 2019
    11:30 AM - 4:30 PM

  • Where

  • Lafayette Park Hotel
    3287 Mount Diablo Blvd
    Lafayette, CA

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