This two-day workshop applies the principles of revenue management to rooms, and introduces the key internal and external performance benchmarks used to measure the success of revenue management strategies. The workshop provides guidance on how to use and interpret benchmark reports including Hotstats and STR reports, and builds up the knowledge required to create a revenue management dashboard. This includes market segmentation, creating a value-based flexible pricing strategy and a forecasting dashboard. The workshop focuses on practical application of the steps required to implement revenue management in an organisation, the skills to communicate revenue management strategies to the hotel team, and supporting reports to use on a day-to-day basis, ensuring a rapid return on workshop investment.
Wednesday, February 22, 2017 - Thursday, February 23, 2017 9:30 AM - 5:30 PMGMT Time
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