| 8:30
- 9:00 |
Registration and morning refreshments
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 |
| 9:00
- 9:10 |
Welcome from the chair
Chaired by Tom Spencer, Global Public Affairs Network |
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| 9:10
- 10:00 |
Keynote session: Developments in global public affairs - reality and rhetoric
Tom Spencer, Convenor, Global Public Affairs Network
Roger Hayes, Senior Conselor, APCO Worldwide
Robert Mack, Chair, EMEA Public Affairs Practice, Burson-Marsteller
Maria Laptev, Visiting Professor, Vietnamese National University
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| 10:00
- 11:30 |
Integrating on and off-line strategies to influence decision makers
Rita Balogh, Consultant, APCO Worldwide
Ingmar de Gooijer, Director Communications, Eucomed
Rasika Krishna, online strategist and information architect, APCO Worldwide
Bruno Waterfield, Brussels correspondent, The Daily Telegraph |
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| 10:00
- 11:30 |
Reframing public affairs - harnessing reputation to succeed in Brussels
 Anita Kelly, Associate Director, Fleishman-Hillard, Brussels
Florence Ranson, Senior Adviser, Communications & PR, European Banking Federation
Francoise Humbert, Executive Director, Communications, CEFIC |
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| 11:30
- 11:50 |
Coffee break
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| 11:50
- 13:20 |
More than the sum of its parts - how to build and run coalitions successfully
 Sophie Crousse, Vice-President, European Public Affairs, Consumer Healthcare Europe, GlaxoSmithKline
Brendan Hodgson, Strategy Director, Digital, Hill & Knowlton Strategies
Thomas Tindemans, Managing Director, EU Public Affairs
Alain Berger, Alstom |
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|
| 11:50
- 13:20 |
Trends in EU lobbying
 Iliana Axiotiades, Director Government & Trade Relations Europe for Power Solutions
Malte Lohan, Director of Public Affairs, World Federation of Advertisers
Catherine Piana, Director-General of the European Vending Association
Maria Teresa Scardigli, Vice-President, Kellen Europe
Philip Weiss, Founder and Chief Hyperthinker, ZN
Alfons Westgeest, Managing Partner, Kellen Europe |
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| 13:20
- 14:20 |
Lunch
|
|
| 14:20
- 15:50 |
Maximising enterprise value: How does public affairs tie into the corporate strategy?
 Julia Harrison, FTI Consulting
Hans Hack, FTI Consulting
Dan Healy, FTI Consulting
Frances Robinson, WSJ
Christiaan Smits, Freshfields Bruckhaus Deringer
Niels Tomm, Deutsche Borse |
|
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| 14:20
- 15:50 |
Measuring the value of public affairs
 Martina Bianchini, Vice President, EU Government Affairs and Public Policy, The Dow Chemical Company
Elaine Cruikshanks, Acumen Public Affairs
Abigail Jones, Acumen Public Affairs
Veronique Scailteur, Director Government Relations, Procter & Gamble Europe
Maximilian von Olenhusen, Policy Counsel, NOVARTIS, Belgium |
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| 16:00
- 17:00 |
Best practice in lobbying the European Parliament
Lyn Trytsman-Gray, President, SEAP
Gary Titley, Senior Consultant, Hume Brophy,
Jos van den Akker, Parliamentary assistant to Esther de Lange MEP
Sakib Ershad, Parliamentary assistant to Sajjad Karim MEP
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| 17:00
- 18:30 |
Cocktail reception
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