Summary

Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics. 
 
Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences. 
 
Speakers: 
Kimberly Sims, public involvement manager, HNTB - Kimberly Sims is the public involvement manager for HNTB’s North Texas offices. With more than 20 years of community, public and media relations experience, she has worked on major transportation projects in both the planning and construction phases. Prior to HNTB, she worked in the nonprofit, public and private sectors. Kimberly has a Bachelor’s Degree in Mass Communications and an MBA from Texas Woman’s University. 

Shannon McCord, director of communications and public involvement, HNTBShannon McCord is the public involvement director for HNTB’s North Texas offices. She has more than 20 years of public involvement, communications and marketing experience. She leads a team responsible for developing and implementing comprehensive communication strategies that help advance clients’ efforts to engage the public throughout the country. She has a Bachelor’s Degree in Journalism from Oklahoma State University, a MBA in marketing and a MLA in Mass Communications both from Oklahoma City University, and is IAP2 certified.

  • When

  • Wednesday, August 8, 2018
    11:30 AM - 1:00 PM
    Central Time

  • Where

  • Colonial Country Club
    3735 Country Club Circle
    Fort Worth, Texas 76109
    817-878-4000

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