Financial Services Social Business Leadership Forum - Agenda | Online Registration by Cvent

Already Registered?

Agenda

[+] Show Description

Thursday, October 16, 2014

Thursday, October 16, 2014

8:30 AM - 9:00 AM	Registration & Networking
9:00 AM - 9:05 AM	Introduction by: Steve Etzler, CEO & Founder, Business Development Institute
9:05 AM - 9:25 AM	Presentation: Developing and Sustaining an Effective Mobile Strategy Presented by: Varun Parekh, Director, Sales Technology & Operations, Bankers Life and Casualty A look into how Bankers Life has invested in an integrated and long term mobile strategy to grow business and reduce expense.
9:25 AM - 9:45 AM	Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Joe Anthony, President, Financial Services, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.
9:45 AM - 10:05 AM	Break
10:05 AM - 10:25 AM	Presentation: Make Friends First, Do Business Last: Relationship Marketing Using Social Media & More Presented by: Phil Gerbyshak, Director of Social Strategy, Actiance, Inc Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.
10:25 AM - 10:45 AM	Presentation: Resuscitating Your Brand’s Social Handle Presented by: Kristen Schmid, Director, Digital Marketing, Fireman's Fund Insurance Company In 2014 Fireman’s Fund took an outdated and undisciplined social media presence and formulated an organic strategy to improve engagement and brand positioning. Explore lessons learned and strategic tactics for social listening, performance tracking and garnering buy in from internal business partners
10:45 AM - 10:50 AM	Introduction by: Andrew Ruder, Senior Consultant, Social Business Intelligence, Brandwatch
10:50 AM - 11:10 AM	Presentation: Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a teen driver connected a CEO with his workforce and connected the workforce to the company strategy. Presented by: Stephani Gordon, Internal Communications Business Partner to the CEO, Zurich Insurance Group With an employee demographic that trends outside the ‘social’ scene, Zurich Insurance Group has achieved tremendous communications and engagement success by refreshing traditional marcomm channels with enticing storytelling, strong visual imagery, creative video and ‘social’ buzz. Stephani Gordon will share several executive communications project samples that include a strategy rap, a mobilization campaign built on the concept of graffiti tagging, and a CEO’s invitation to people to ‘walk away’ from their desks. This presentation is the story of coaching senior executives on what it means to connect in today’s world.
11:10 AM - 11:30 AM	Break
11:30 AM - 12:30 PM	Panel Presentation Elisheva Barrow, Sr. Digital Content Manager; Marketing Communications, Northern Trust Bill Kaminsky, Sr. Consultant / Recruitment & Social Media, Northern Trust Katie Kile, Interactive Digital Marketing Specialist, Northern Trust Heather Letts, Sr. Compliance Consultant, Team Leader, Northern Trust

Printer Friendly

Already Registered?

Top