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Fitex & Awards 2018

On Friday 23 November, the day before FitEx starts, we will be holding this pre conference event.

Business Summit

 

Business SummitA full day of business related sessions to assist clubs and independent trainers grow their business, and themselves as leaders.

The topics covered will focus on ideas that will assist managers and owners of independent clubs, franchise clubs, and also large chains to grow their businesses and improve customer service.

The last 45 minutes of the session will also include a panel discussion on the latest hot topics. Includes Morning and Afternoon Tea, and a catered lunch.

Additional session details and speakers will be announced shortly.

 

 

 

Sessions

Paul Brown

Paul BrownHow to increase your quality referrals tenfold. Paul Brown Mr retention

Word-of-mouth marketing remains the most successful and cost-effective way to grow your business and increase profitability, however all too often the greatest opportunities are squandered by not prompting for referrals correctly or doing so at an inappropriate time. Learn how to create a positive culture of referrals and incentives for your happy and successful clients, so they may share the many benefits you bring with the people they care most about. It’s the ultimate win-win-win and Paul will walk you right through the process step by step.

Building an Unbeatable Brand

Don’t compete, stand out and be the only desirable choice. As the fitness sector gets more and more crowded there is an incredible opportunity for clever operators to differentiate themselves and build a brand and reputation that instantly defines them and simultaneously excites their market. Learn how to identify what you can be the leader in and then how to become world famous for it. Whether you work with one club or an extensive group this information is essential to not just surviving but thriving in the new world of health and fitness operations.

 

About Paul:

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. Face2Face was also chosen by IHRSA in 2005 as their only ever endorsed Member Retention Program.

He is an award-winning Keynote Presenter and consultant, best-selling author, successful Health Club Owner, fitness professional since the age of 16 and an accomplished athlete, including national champion in several sports. He is also an investor with a wide range of business and property interests.  Perhaps best known as a world-class speaker, Paul has presented at just about every major health and fitness conference around the world over the past 25 years and in 2014 was recognised as the AFN Australian Presenter of the Year.

Paul truly understands the science of fitness along with the wants and behavioural needs of health club members. Combining this with his innovative systems and strategies has made him one of the most in-demand consultants and speakers in the world today, but he says his proudest achievement is his 17 year marriage to wife Jacqui and their twelve year old son Ben who just like his dad is already an avid AFL Footballer and all round sportsman.

 
 
 
Chantal Brodrick

Chantel BrodrickHigh Performance Habits of Fitness Business Leaders

As the host of The Fitness Business Podcast, Chantal Brodrick has interviewed over 250 fitness business leaders and experts from around the world. 

Her guests have included Todd Durkin, Thomas Plummer, Rick Caro, Bedros Keuilian, Chuck Runyon and Casey Conrad to name a few.

In this session Chantal identifies 3 key strategies that turn fitness business leaders into extraordinary achievers. 

You will learn:

  • Professional Development rituals for personal and team success
  • Strategies to lead with impact and influence
  • Productivity tools and apps to streamline your workflow
  • The value of positive psychology and mindfulness practice for performance excellence

 

About Chantal:

Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she become a Fitness Business Coach with Active Management. Then in 2015 became the host of the The Fitness Business Podcast. Now with over 185 shows and 260,000 downloads, it is the world's top podcast for fitness business owners, managers and fitpreneurs.

Chantal has spent more than 2,500 hours interviewing business leaders, industry experts and authors.  She has ringside seats in the journey of business development and gains insights into successes, challenges and advice on how to lead an exceptional fitness business.


 

 

Alex Burrows

Alex BurrowsHow intelligence from millions of recent facility visits has been opened up for any New Zealand organisation. A new generation of intelligent investment.

Data rich but information poor. How is our sector changing? The role of data driven market and business intelligence has underpinned the growth of a range of sectors, providing decision makers with a clear line of sight on investment planning and best practice delivery. However progress and collaboration across the fitness and leisure sector to date has been relatively non-existent, despite 9.6 million New Zealand and Australian residents using community infrastructure, generating over $6.2 billion in health savings. This includes using data to inform customer engagement, optimal programming and pricing, and facility investment options.

The team at Activexchange, who’s experience includes the development of the largest global database of shared intelligence on members, participation and facility performance (over 7 million members, 500 million visits, 3,500+ venues), is now working in partnership with Exercise New Zealand to ensure every facility operator, no matter their size or experience, now has a business intelligence option and access to sector-wide market intelligence (just like supermarket chains).

This session will outline how data is now supporting create more active and healthy communities, and the subsequent collaboration opportunities now available.

 

About Alex:

Alex has 10 years international experience focussed on the innovative use of data to create more active and healthy populations. He is a Founder Director at UK-based company 4 global and led the development of what has become the largest global database of shared intelligence on members, participation and facility performance (over 7m members, 500 million visits, 3,500+ venues). Having grown this sport intelligence, planning and investment consultancy over the last 5 years, Alex has recently moved to Australia and setup ActiveXchange, in order to open up market and business intelligence across the Australasian leisure and fitness industry. This ultimately means more data driven decision making, leading to a more connected, coordinated and effective sector.
 
ActiveXchange is focusing on answering two key questions very well. Why one person is more likely to use a facility than another person, at any point in time (and then how to reach them). Why one facility is better at absorbing this customer demand than another. The intelligence generated has application and value throughout a facility operator’s business, as well as shaping sport body and government investment planning.

 

Plus

Interactive Panel - includes all the above presenters plus NZ based industry leaders to discuss and explore the burning hot topics of the day in our industry. All business summit attendees will be invited to pre-email in questions for our experts to consider, as well as having an open floor question time also. This could be the most valuable session of the day!

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