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Fitex & Awards 2018

On Friday 23 November, the day before FitEx starts, we will be holding this pre conference event.

Advanced Personalised Health: Principles, Cases & Personalised Marketing

Cam McDonaldPRESENTED BY: Cam McDonald

TIME: 9:30 - 5:00pm


If you aren't personalising, you will be left behind! How a client locates your services, right through to you helping them get a result greater than what they ever thought, all comes down to how specific each step along the way is to them as a unique individual.

The science and technology now exists to know the preferred language, exercise, nutrition, coaching and marketing considerations you need to create the dream journey for every single client. This workshop will give you your own personalised health profile, deliver content that relates specifically to your client cases (submitted prior to the workshop), and will take you through the process to create actual marketing material shaped specifically to your niche market - all led by the global leaders in personalised health education and fitness business development.



  • Review the principles of personalised health as related to phenotype
  • Understand the advanced principles in application of personalised health in a fitness setting
  • Observe cases from the audience and how these clients can be better managed through a comprehensive personalised model - focussing on coaching style, language, support, program changes and adjustments
  • Develop ready-to-go resources that will attract your niche based on neurotype languaging and marketing

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