PILOT COURSE - ONLINE!The Entrepreneur’s First Step Toward a Food Venture… Whether it’s growing and drying herbs, making jams or jellies, baking bread and cakes, or packaging gourmet dinners for one, food-related businesses are becoming increasingly popular as a way to earn a living (or to supplement your income). The cook’s creative flair may be combined with business practicality in a way that other enterprises may lack.
Penn State Extension’s Food for Profit ONLINE takes you step-by-step through the information necessary to start and run a small food-product business, especially directed to individuals who will be making and packing their products for resale (through grocery stores, farm markets, or restaurants). Guiding food entrepreneurs through the initial steps to start a business, this online course addresses:
A discussion of the challenges and advantages of owning a food related business.
Developing a Game Plan
A business idea must be “do-able,” marketable, and profitable. Starting off with a good game plan will provide a forecast about the feasibility of your business.
The importance of accurately targeting your first and best customer using the four Ps of price, product, placement, and promotion..
Safe Food Handling
Good preparation and storage methods will lengthen shelf life and lessen liability; also, a review of allowable home food businesses and the steps to start them.
Packaging Your Product
How it is wrapped affects how your product looks, and in turn how it will sell. A discussion of how to package, designing containers that are functional and pleaseing to the consumer eye.
Pricing your Product
Should you price low to get sales or price for maximum profit? A discussion of good pricing formulas and strategies, and practice using them to make sure the price that you arrive at is right!
Food for Profit ONLINE is offered by Penn State Extension in partnership with Northeast Sustainable Agriculture Research & Education.
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